Hebbars Kitchen

Overview

Hebbars Kitchen is your go-to destination for delicious and easy-to-follow vegetarian recipes, primarily on YouTube. With a massive following of over 11.7 million, they've carved a niche for themselves by simplifying Indian cuisine and making it accessible to a global audience. While ranking within the top 100% of creators globally at #18,443, Hebbars Kitchen has become a household name for anyone looking to whip up tasty plant-based meals. Their focus on clear instructions and visually appealing presentation makes them a standout in the crowded food content space.

Performance At A Glance

Hebbars Kitchen boasts a huge audience, but their growth has plateaued recently, showing a 0.06% increase over the last 7 days and a slight negative growth in the last 30 days. While their global and country rankings are solid, indicating a strong established presence, there's room to reignite that growth engine. Their fans are fairly engaged, with an average engagement rate of 0.71% on their content, and an average of around 67,783 views per video. CreatorDB gives them a score of 55/100, suggesting there's potential to optimize their content strategy for even better performance.

What They Create

Hebbars Kitchen is all about food! They primarily create long-form videos on YouTube, with a smaller presence on YouTube Shorts and Instagram Reels. They focus on recipes, tutorials, and cooking tips, often showcasing plant-based versions of popular dishes. A recent video, "Masala Peanuts Street Style," which has garnered over 69,000 views, demonstrates their ability to tap into popular snack cravings with a healthy twist. Another example is their "6 Street Style Chutney Recipes," which while having fewer views, boasts a high engagement rate, showing that specialized content resonates well with a segment of their audience. What makes their content special is their clear and concise presentation, making cooking seem less daunting and more enjoyable.

Why They're Great & Where They Can Grow

Hebbars Kitchen excels at simplifying complex recipes, creating visually appealing content, and catering to a large audience interested in vegetarian and Indian cuisine. They could explore more collaborations with other food creators to reach new audiences. Experimenting more with YouTube Shorts and Instagram Reels, focusing on trending food challenges or behind-the-scenes content, could also help them boost engagement and growth.

Bottom Line

For brands looking to connect with a large, engaged audience interested in food and lifestyle, Hebbars Kitchen offers a fantastic partnership opportunity. For the creator, focusing on consistent content creation, experimenting with different short-form video formats, and continuing to engage with their audience will help them to level up their game.