Wrinkle the Duck

Overview

Meet Wrinkle the Duck, the internet's favorite feathered friend! This adorable duck isn't just any pet; she's a social media sensation, waddling her way into the hearts of over 8 million followers, primarily on TikTok. Wrinkle's adventures, captured in charming videos, have earned her a global ranking of #99,017, making her a standout creator in the vast online world. She brings a unique blend of cuteness and quirky escapades to the digital stage.

Performance At A Glance

Wrinkle the Duck has a massive following of over 8 million fans, and while they're still growing, the growth rate has slowed a bit recently (-1.05% over the last 90 days). Globally, Wrinkle ranks in the top 100% of creators. What's truly impressive is how engaged Wrinkle's fans are! With an average engagement rate of 2.82%, it shows they're not just passively watching, but actively loving and interacting with the content. CreatorDB gives Wrinkle an 84/100, highlighting her overall strong performance as a creator.

What They Create

Wrinkle's content is all about bringing joy and laughter through her daily life and adventures! From TikTok videos showcasing her waddling around town to Instagram posts highlighting her best looks, she covers it all. Recently, Wrinkle took a trip to the bookstore ("I took my duck to the Bookstore 📕🦆"), and that video alone racked up over 6,500 views and a super high engagement rate of 10.29%! Another popular theme is taking Wrinkle on artistic adventures, like "i took my duck to do art," where she presumably contemplates masterpieces. Her videos are a mix of vlogs and highlights, focusing on her experiences in the world, making her content relatable and fun.

Why They're Great & Where They Can Grow

Wrinkle excels at bringing simple joy and capturing the unexpected charm of a pet duck. Her strengths lie in her consistency, the inherent cuteness of Wrinkle, and the relatable "day in the life" content. An exciting opportunity for Wrinkle would be to explore more collaborative content, perhaps featuring other animal influencers. Also, leaning into longer-form content on YouTube could help build a more dedicated audience.

Bottom Line

For brands looking to tap into a fun and engaging audience, Wrinkle the Duck is a fantastic partner. Creators can learn from Wrinkle's dedication to showcasing everyday life in an authentic way. Focusing on stabilizing growth and exploring new content formats could take Wrinkle's influence to even greater heights.