UFC Fight Pass

Overview

UFC Fight Pass is the go-to streaming service for hardcore MMA fans, showcasing everything from classic fights to up-and-coming promotions around the globe. Think of them as the ultimate digital library for combat sports. With a massive following of over 2.5 million, primarily on Instagram, they deliver a steady stream of fight highlights, interviews, and news, keeping fans locked in. While ranking in the top 90% globally, UFC Fight Pass delivers exciting content to a dedicated audience.

Performance At A Glance

UFC Fight Pass has a solid grip on the MMA community! Their audience is steadily growing, adding about 0.21% in the last 30 days. While their global ranking places them in the top 90%, there's room to climb. What's awesome is that their fans are super engaged, averaging a 2.17% engagement rate – that's a sign that people are genuinely into what they're posting. Their CreatorDB score is 48 out of 100, suggesting potential for improvement in overall strategy and content optimization.

What They Create

UFC Fight Pass serves up a buffet of MMA content! They're active across YouTube, Instagram, and TikTok, dishing out everything from full fight videos and highlight reels to quick shorts and engaging posts. For example, a recent video covering "Fury FC 109: Antonio Figueiredo vs Saul Elizondo" saw an impressive 3.39% engagement rate, proving fans are eager for regional fight coverage. They also feature interviews like "Best UFC Event of 2025 | John Gooden" offering insights into the sport. What makes their content stand out is the sheer variety and depth of coverage, catering to both casual viewers and die-hard fight fans.

Why They're Great & Where They Can Grow

UFC Fight Pass excels at providing comprehensive coverage of MMA events, highlighting emerging talent, and keeping fans informed with news and interviews. They're also great at diversifying content across multiple platforms, catering to different viewing habits. An exciting opportunity would be to leverage user-generated content, like fan reactions or predictions, to boost engagement. They could also explore interactive Q&A sessions with fighters to foster a stronger sense of community.

Bottom Line

For brands looking to tap into the passionate MMA audience, UFC Fight Pass offers a direct line. For UFC Fight Pass, focusing on community building and optimizing content for each platform could significantly boost their engagement and CreatorDB score.