Overview

NEWS24 is a major voice delivering news and political insights to a massive audience in Bangladesh and beyond! They're primarily on YouTube, where they bring the latest happenings to nearly 9 million subscribers. While ranked among the top channels globally and within Bangladesh, their focus on delivering content in Bengali gives them a unique position to reach a specific audience with tailored news and analysis. They are a go-to source for many seeking up-to-date information.

Performance At A Glance

NEWS24 boasts a huge following of almost 9 million, and they're growing steadily! Over the last month, they've grown by almost 1%, and a whopping 7% over the last 90 days – showing strong sustained growth. They rank incredibly well, placing in the top percentile globally, within Bangladesh, and among Bengali-language channels. Their fans are also pretty engaged, with an average engagement rate of around 5.6%. Their CreatorDB score of 71/100 shows they are in good shape and have a solid foundation.

What They Create

NEWS24 delivers a mix of news and political commentary, primarily through YouTube videos and Shorts. They also have a presence on Instagram, sharing posts and Reels. Recent content includes snippets and full reports covering everything from arrest warrants to discussions on gender equality and insights from political figures. For example, one recent video covered arrest warrants issued against several individuals, while their Shorts provide quick updates on current events. Their content stands out due to its timely nature and focus on topics relevant to their Bengali-speaking audience.

Why They're Great & Where They Can Grow

NEWS24 shines at delivering timely news and reaching a large Bengali-speaking audience. They're also great at covering a broad range of topics within the news and politics sphere. An exciting opportunity for them could be exploring more interactive content, like Q&A sessions with experts, or diving deeper into specific news stories with longer-form documentary-style videos.

Bottom Line

Brands looking to reach a massive Bengali-speaking audience should definitely consider partnering with NEWS24. For NEWS24, focusing on increasing engagement on Shorts and exploring longer-form, in-depth content could further solidify their position as a leading news source.