Overview

Hardwell, the Dutch DJ and record producer, is a global force in electronic music, known for his electrifying live sets and high-energy tracks. He's built a massive following, with over 10 million subscribers tuning into his YouTube channel for the latest in big room house and progressive sounds. While ranked in the top 100% of creators globally at #29,552, Hardwell continues to bring the energy and excitement of the EDM scene to fans worldwide. His YouTube channel is his main stage, showcasing full live sets, official music videos, and behind-the-scenes content.

Performance At A Glance

Hardwell's audience is huge, but growth has plateaued recently, showing a slight dip of -0.08% over the last 30 days. While his global and country rankings are within the top percentage of all creators, there's definitely room for improvement. The good news is his fans are super engaged with his content! His average engagement rate is a solid 1.45%, and he pulls in an average of 1.6 million views per video. His CreatorDB score of 87/100 is a testament to the consistent quality and impact of his work.

What They Create

Hardwell's content is all about the music! He primarily posts full live sets from major festivals, official music videos, and tracks from his "Hardwell & Friends" compilation series. He also occasionally shares content on Instagram, including posts and reels. A recent standout is his "Hardwell @ AMF 2025 — FULL LIVE SET," which captures the energy of his live performances. Another highlight is "Hardwell & Dyro - Not Alone (Official Music Video)" showing his ability to create visually appealing content to accompany his music. What makes Hardwell's content pop is the high production value and the sheer energy he brings to every track and set.

Why They're Great & Where They Can Grow

Hardwell excels at delivering high-quality music productions, capturing the excitement of his live performances, and maintaining a consistent brand identity. To pump up the growth, Hardwell could experiment with shorter, more engaging content formats like YouTube Shorts or Instagram Reels, teasing new music or offering behind-the-scenes glimpses into his life. Collaborating with up-and-coming artists in the EDM scene could also inject fresh energy into his channel and attract new audiences.

Bottom Line

For brands looking to tap into the EDM scene, Hardwell is a solid partner. To level up his game, Hardwell should explore diversifying content formats and engaging more directly with his fanbase.