レトルト

Overview

レトルト (Retort) is a popular Japanese gaming and entertainment creator, known for his engaging and often hilarious commentary on a wide variety of games. Primarily found on YouTube, レトルト brings a unique blend of humor and insight to his playthroughs, drawing in a massive audience of nearly 3 million followers. His content resonates strongly within Japan, where he holds a top 99% ranking, placing him among the country’s most influential online personalities. He stands out in the crowded gaming landscape by offering a diverse range of content, from horror games to collaborative multiplayer adventures.

Performance At A Glance

レトルト boasts a substantial following of over 2.9 million fans, solidifying his position as a significant player in the Japanese YouTube scene. While his recent growth has been steady, with a 0.69% increase over the past 90 days, there's always room to explore strategies for accelerating that growth. Globally, he ranks in the top 99% of creators, showing his broad appeal, but his language ranking indicates there is still room to grow his audience outside of native Japanese speakers. His fans are super engaged with his content, resulting in an impressive average engagement rate of 5.87%. CreatorDB gives him a score of 79/100, indicating strong overall performance with potential for further improvement.

What They Create

レトルト offers a diverse range of content, mainly focused on gaming, but also touching on music and general digital creation. He primarily creates YouTube videos, with a smaller presence on Instagram and YouTube Shorts. He dives into everything from horror games to quirky indie titles. One recent highlight is "4人で協力して珍スポーツ大会の優勝を目指したら爆笑した『珍スポーツ』" (Trying to win a strange sports tournament with 4 people was hilarious), showcasing his ability to create laugh-out-loud moments with friends. Another notable video is "ネットに実在する危ない不動産サイト『ゆうひ不動産』" (Dangerous real estate website that exists on the internet "Yuhi Real Estate"), where he explores a creepy online property listing, highlighting his knack for finding unique and engaging gaming experiences. His signature style blends gameplay with witty commentary, making his content highly entertaining and shareable.

Why They're Great & Where They Can Grow

レトルト's strengths lie in his engaging personality, diverse gaming content, and high engagement rates. He's particularly skilled at creating comedic moments and choosing interesting games that resonate with his audience. Exciting opportunities for growth could include exploring collaborations with international creators to broaden his reach or experimenting more with YouTube Shorts to capture a younger audience. Focusing on creating content that is more evergreen, or that will stay relevant for longer, could also help to increase views over time.

Bottom Line

レトルト is a great partner for brands looking to connect with a highly engaged Japanese audience, especially in the gaming or entertainment sectors. For レトルト himself, further diversifying his content and exploring international collaborations could unlock even greater potential.