滾石唱片 ROCK RECORDS

Overview

滾石唱片 ROCK RECORDS is a legendary name in the Mandarin music scene, a Taiwanese record label that has launched countless iconic artists. With a massive YouTube channel as their main hub, they bring a treasure trove of music videos, lyric videos, and behind-the-scenes content to nearly 4 million dedicated fans. Their influence is undeniable, reflected in a strong ranking within the top 85% of all channels in Taiwan. They’re not just a record label; they’re a cultural institution.

Performance At A Glance

Even legends have to keep up with the times! While their follower count is impressive at nearly 4 million, their growth is currently at a moderate pace, with a 0.02% increase over the last 30 days. They're crushing it within their language category, sitting comfortably within the top 86% of channels using Mandarin. Their fans are pretty engaged, too, with an average engagement rate of 2.42%. The CreatorDB score of 85/100 suggests they're doing a great job overall, but there's always room to level up!

What They Create

滾石唱片's content is a vibrant mix of nostalgia and new releases. They primarily focus on music videos and lyric videos, with a growing presence in YouTube Shorts and a smaller footprint on Instagram and TikTok. A recent lyric video for Hello Nico's "愛的初體驗 Love's First Taste" garnered over 19,000 views, showcasing their ability to connect with audiences through familiar favorites. Their content stands out by blending high-quality music production with visually appealing graphics, creating an immersive experience for music lovers. They also experiment with short form content, like behind-the-scenes snippets of artists in the studio.

Why They're Great & Where They Can Grow

滾石唱片 excels at leveraging its rich history and extensive music library. They're also great at adapting to different content formats, like creating lyric videos to boost engagement. A big strength is definitely their brand recognition and trust built over decades. An exciting opportunity would be to tap into the nostalgia factor even further by creating "making of" documentaries or artist interviews, offering a deeper connection with their audience. They could also explore collaborations with up-and-coming artists to bridge the gap between generations.

Bottom Line

For brands looking to tap into the Mandarin-speaking music market, partnering with 滾石唱片 is a no-brainer. For 滾石唱片, focusing on consistent short-form content and engaging with fan comments could amplify their reach and engagement even further.