Joko Widodo

Overview

Joko Widodo, the President of Indonesia, isn't just leading a nation; he's also building a significant digital presence, primarily on Instagram. With over 61 million followers, he offers a unique glimpse into the life of a world leader, blending official duties with personal moments. While his global and regional rankings are within the top percentages, his massive following makes his content reach a significant audience. It's a fascinating mix of politics, news, and surprisingly, even glimpses into his love for animals.

Performance At A Glance

While Joko Widodo boasts a massive following, his audience isn't rapidly expanding at the moment, showing a slight decrease in the past month and quarter. He ranks within the top percentages globally, within Indonesia, and among Indonesian-language creators – a testament to his already established online presence. His fans are pretty engaged, with an average engagement rate of 2.28% on his content, which is solid considering his large audience size. His CreatorDB score of 63/100 suggests there's room to optimize his content strategy for even greater impact.

What They Create

Joko Widodo's content is a blend of his public role and personal interests. You'll find a mix of YouTube videos and Shorts, along with Instagram posts and Reels. He frequently shares updates on political events, national holidays, and even snippets of his personal life. For example, a recent short congratulating a newly married couple garnered a strong engagement rate of 6.85%. He also posts about his hobbies, including his love for horses, birds, and reptiles. His content stands out because it provides a humanizing look at a head of state, making him relatable to his audience.

Why They're Great & Where They Can Grow

Joko Widodo excels at leveraging social media to connect with the Indonesian public on a personal level. He’s also great at using short-form video to share quick updates and greetings. Finally, his willingness to share his hobbies makes him seem more approachable. An exciting opportunity would be to collaborate with other Indonesian creators to broaden his reach. He could also experiment with more interactive content, like Q&A sessions, to boost engagement.

Bottom Line

For brands looking to partner with a prominent figure in Indonesia, Joko Widodo offers unparalleled reach and influence. For Joko Widodo himself, focusing on interactive content and collaborations could help reverse the slight decline in follower growth and further solidify his online presence.