LAZ

Overview

LAZ is a Turkish gaming content creator making waves, especially on YouTube, where they have amassed a dedicated following of over 4.5 million subscribers. Verified across multiple platforms, LAZ dives deep into the world of gaming, captivating viewers with Let's Plays, casual gaming sessions, and exciting mobile and fighting game content. While their global ranking places them in the top 98% of creators at #495,556, and their Country ranking in the top 95% at #6,287 in Turkey, LAZ's engaging personality and passion for gaming shines through, making them a force to be reckoned with in the digital creator space.

Performance At A Glance

LAZ boasts a huge audience, but their growth has been slightly negative recently, decreasing by -0.13% over the past 30 days. But don't let that fool you; they've seen positive growth in the last 90 days! Their global ranking is solid, and they're doing really well in Turkey. What's truly impressive is their engagement rate. At 8.76%, their fans are super engaged with their content, meaning they’re liking, commenting, and sharing. CreatorDB gives them a score of 74/100, which highlights their consistent performance and overall impact.

What They Create

LAZ is all about gaming! They create a mix of YouTube videos and shorts, alongside some Instagram posts and Reels, and even TikTok content. Their bread and butter is their "Minecraft 2026" series, and they've uploaded a ton of episodes. A recent upload, "Huge Underground Project 😮 Minecraft 2026 - Episode 28," racked up over 463,000 views and 27,000 likes! LAZ's content stands out because of their energy, the engaging way they play, and the fun narratives they create within the games. The use of emojis and all caps in their titles definitely grabs attention!

Why They're Great & Where They Can Grow

LAZ is fantastic at building community through their consistent Minecraft series, creating engaging and shareable content, and utilizing eye-catching titles. To further boost their reach, LAZ could experiment with collaborating with other gaming creators, especially those who speak Turkish or cater to similar audiences. They could also explore different game genres to broaden their appeal beyond Minecraft, potentially uncovering new and exciting content opportunities.

Bottom Line

For brands looking to partner with a passionate gaming creator in Turkey, LAZ is a solid choice. For LAZ, focusing on collaborations and diversifying game content could be key to reigniting growth and reaching even more gamers worldwide.