Lewis Capaldi

Overview

Lewis Capaldi, the Scottish singer-songwriter, is a global sensation, known for his soulful voice, heartfelt lyrics, and self-deprecating humor. While his music is the heart of his brand, his Instagram presence is where he truly shines, connecting with over 14.2 million followers. Ranking among the top 100% of creators globally (at #20,488), Lewis has carved out a unique space by blending musical talent with relatable, often hilarious, online content. He's a master of authentic engagement, making him a standout figure in the crowded world of celebrity influencers.

Performance At A Glance

Lewis has a HUGE following of over 14.2 million fans, and while his growth is steady, it's not skyrocketing. He's growing at around 0.10% per month, which is solid, but there's always room to boost that! Globally and in his home country (GBR), he's ranking in the top 100% of creators - a testament to his broad appeal. What's really impressive is how engaged his fans are - his average engagement rate is 2.09%, which is fantastic. His CreatorDB score is 77/100, indicating he's doing a great job overall, but there's always potential to improve.

What They Create

Lewis primarily uses Instagram, sharing posts and Reels alongside his YouTube presence. While his Instagram is carefully curated, his YouTube channel seems to experiment with different content types. Recently, he's been posting videos with titles like "A drone flew over the Antarctic ice wall, and what it captured terrifies the entire world," which garnered over 75,000 views. Another video, "We Need to Talk About This Clip! Mysterious Things Caught on Camera!" has racked up over 94,000 views. These videos are a departure from his usual music content, hinting at a potential interest in broader entertainment topics. His ability to blend his musical brand with these other topics makes his content stand out!

Why They're Great & Where They Can Grow

Lewis excels at authenticity and humor, making him incredibly relatable to his audience. He's also a master of emotional connection through his music, which translates into genuine engagement online. He consistently delivers high-quality content, and has a strong understanding of his brand. Exciting opportunities for Lewis could include more collaborations with other creators, especially in the comedy space. He could also explore more interactive content, like Q&As or live streams, to further deepen his connection with his fans.

Bottom Line

For brands, Lewis Capaldi offers a unique partnership opportunity, blending musical talent with authentic humor and a highly engaged audience. For Lewis, focusing on consistent content and exploring different collaboration opportunities could help him to further amplify his reach and continue to grow his already impressive online presence.