Zoe's 조에

Overview

Zoe's 조에 is a Korean-speaking digital creator with a captivating blend of lifestyle, travel, and food content, primarily shared on her YouTube channel. With a dedicated following of over 2.5 million across platforms, Zoe offers a glimpse into her life, often featuring her experiences as a couple and their adventures, particularly in city environments. Despite being ranked among the top 98% of creators globally, Zoe's charm and engaging content continue to resonate with a wide audience, making her a noteworthy voice in the Korean digital space.

Performance At A Glance

While Zoe's audience is massive, her growth has seen a slight dip recently, with a decrease of approximately 0.42% over the past month. Globally, she sits within the top 98% of creators, ranking at #435,163. In South Korea, she is ranked at #372, and among Korean-speaking creators, she is ranked at #5,632. Even with the slight growth decrease, her fans are super engaged with her content, boasting an average engagement rate of 1.50%. CreatorDB gives her a score of 71/100, indicating strong overall performance with room to optimize.

What They Create

Zoe crafts a diverse range of content, from longer-form YouTube vlogs and videos to shorter, punchier YouTube Shorts and Instagram posts/reels. She excels at capturing everyday moments, travel adventures, and delicious food experiences. For example, her vlog about a "failed" Christmas in New York, titled "Vlog) 어떻게 크리스마스가 밤티..? | 뉴욕에서 보내는 망한 크리스마스🙂‍↔️🎄 | 짱 큰 록펠러 트리보러 갔다가 사람구경만 잔뜩하고 온 날 브이로그", showcases her relatable humor and honest storytelling. Another popular recent video, "Goodbye 2025, take care 2026💗," resonated with viewers eager to reflect on the past year and anticipate the future. What truly makes Zoe's content stand out is her authentic voice and the genuine connection she builds with her audience.

Why They're Great & Where They Can Grow

Zoe excels at creating visually appealing and relatable content, particularly her vlogs and travel videos. Her natural on-screen presence and the consistent theme of couple's adventures are definite strengths. To further boost her growth, Zoe could focus on optimizing her SEO keywords in both Korean and English, focusing on trending travel destinations and popular food recipes. Exploring collaborations with other Korean creators or international influencers could also expose her content to new audiences.

Bottom Line

For brands, Zoe offers a fantastic opportunity to connect with a large and engaged Korean audience, particularly those interested in travel, food, and lifestyle content. For Zoe, focusing on SEO and strategic collaborations could be the key to reversing the slight growth decline and reaching even greater heights.