Mr. Cakes

Overview

Mr. Cakes is your go-to creator for all things sweet! With a massive following of over 8 million across YouTube, Instagram, and TikTok, Mr. Cakes specializes in visually stunning and mouth-watering cake decorating tutorials and compilations. While his primary platform is YouTube, where he shines with longer-form content, he also dabbles in shorter, snackable content on Instagram and TikTok. Although ranked among the top 94% of creators globally (#1,122,455), Mr. Cakes brings a unique blend of artistry and accessibility to the world of baking.

Performance At A Glance

Let's dive into the numbers! While Mr. Cakes has a huge audience, his growth has slowed recently, showing a slight decrease of -0.12% over the last 30 days. He ranks in the top 88% of creators in the US and the top 89% of English-speaking creators. His fans are pretty engaged, with an average engagement rate of 3.11%. CreatorDB gives him a score of 62/100, suggesting there's room to optimize his content strategy and boost his overall performance.

What They Create

Mr. Cakes is all about making cake decorating fun and achievable! He focuses on "Howto & Style" content, particularly "Baking," and creates engaging tutorials and compilations. He primarily uses YouTube videos, but also experiments with shorts and reels. For example, a recent video titled "🍰 Easy Chocolate Cake Decorating Ideas | So Yummy Chocolate Cake Decorating Compilation" garnered over 3,500 views and a solid 5.03% engagement rate! Mr. Cakes' content stands out because of its focus on visually appealing chocolate cake designs and easy-to-follow instructions.

Why They're Great & Where They Can Grow

Mr. Cakes excels at creating visually appealing, easy-to-understand content that makes baking accessible to everyone. He's also great at leveraging compilation formats to maximize watch time. To level up, Mr. Cakes could explore collaborating with other food creators or brands. Experimenting with more interactive content, like Q&A sessions or live streams, could also help boost engagement and re-ignite growth.

Bottom Line

Mr. Cakes is a fantastic partner for brands looking to reach a large and engaged audience interested in baking and DIY. For Mr. Cakes, focusing on consistent uploads, audience interaction, and exploring new content formats could be the recipe for renewed growth and even sweeter success!