CNBC Awaaz.

Overview

CNBC Awaaz is a major player in the world of finance and news, bringing investment insights and economic updates to a massive audience. Primarily on YouTube, where they boast over 10.8 million subscribers, they're a go-to source for viewers in the Philippines who prefer Japanese content. Their global ranking of #24,454 highlights their reach and influence in a crowded digital space. With a focus on making complex financial topics accessible, CNBC Awaaz stands out by empowering individuals to make informed decisions about their money.

Performance At A Glance

CNBC Awaaz has a substantial audience that's steadily growing! They're expanding at a rate of 0.29% per month, which is impressive given their already large following. Globally, they rank within the top percentile of content creators, and they're a significant voice in the Philippines and for Japanese-speaking audiences. Their fans are pretty engaged, too, with an average engagement rate of 0.82%. Their CreatorDB score of 91/100 shows that they are in a great spot when it comes to content creation and performance!

What They Create

CNBC Awaaz dives deep into news and politics, with a strong focus on finance, investment, and trading. Think "How To" guides, explainers, and DIY tips related to managing your money. They mostly create YouTube videos and shorts, but they also have a presence on Instagram with posts and reels.

Looking at some recent content, their "Tax Guru" series is popular, where Lakshman Roy explains complex tax issues in an easy-to-understand way. For example, the video "बजट 2026 से मिडिल क्लास को मिलेगा बड़ा फायदा?" (Budget 2026: Big benefits for the middle class?) generated solid engagement by addressing a key concern for their audience. Similarly, their "Property Guru" series, featuring Vipin Bhatt, explores affordable housing options, like the video showcasing 1BHK homes for 15 lakhs in Maharashtra. What makes their content stand out is their ability to break down complicated subjects into actionable insights for everyday people.

Why They're Great & Where They Can Grow

CNBC Awaaz excels at delivering reliable financial news and advice, simplifying complex topics, and leveraging the expertise of their "Guru" personalities. An exciting opportunity for them could be expanding their Instagram presence with more engaging visuals and interactive content, potentially tapping into a younger audience. They could also experiment with more live Q&A sessions on YouTube to foster deeper engagement with their viewers.

Bottom Line

For brands looking to partner with a trusted voice in finance, CNBC Awaaz is a solid choice. For CNBC Awaaz themselves, focusing on interactive content and platform diversification could further boost their reach and engagement.