Jay Leno's Garage

Overview

Jay Leno's Garage is where automotive dreams come to life! This YouTube channel, hosted by the legendary comedian and car enthusiast himself, is a haven for anyone who loves engines, vintage rides, and a healthy dose of car history. With a global ranking of #61,984 and a dedicated following of over 5.2 million subscribers, Jay Leno's Garage isn't just a channel; it's a community built on a shared passion for all things automotive. It's a place where you can see Jay's personal collection, learn about rare and unique vehicles, and hear from the people who design, build, and restore them.

Performance At A Glance

Jay Leno's Garage boasts a massive audience of over 5.2 million, and they're growing at a steady pace! While their 7-day growth is currently stable, they've seen a healthy 0.95% increase in followers over the past 90 days. Ranking in the top 100% globally and within the USA, they're a significant player in the automotive content space. But it's not just about the numbers; their fans are super engaged with an average engagement rate of 1.27%. Their CreatorDB score of 97/100 shows that they are doing great in most aspects.

What They Create

Jay Leno's Garage creates a diverse range of content, primarily focusing on long-form YouTube videos and shorter YouTube Shorts. They also have a small number of posts on Instagram. Think in-depth car reviews, historical deep dives, celebrity interviews, and tours of incredible garages. Recently, their YouTube Shorts featuring the Revology Boss 429 have been performing exceptionally well, with videos like "'69 BOSS 429 W/DARK HORSE COYOTE ENGINE" capturing the attention of thousands. Their content stands out because it's informative, entertaining, and features high-quality production value. Plus, who doesn't love hearing Jay Leno's take on the automotive world?

Why They're Great & Where They Can Grow

Jay Leno's Garage excels at several things. First, they have unmatched expertise and credibility in the automotive world. Second, their consistent posting schedule keeps fans engaged. And third, they feature a diverse range of vehicles, appealing to a broad audience. An exciting opportunity would be to leverage Instagram more strategically, perhaps showcasing behind-the-scenes content or running interactive polls to engage with fans on a different platform.

Bottom Line

For brands, partnering with Jay Leno's Garage offers access to a highly engaged and passionate audience. For the creator, focusing on targeted Instagram content could amplify their reach and engagement even further.