The Voice : la plus belle voix

Overview

"The Voice : la plus belle voix" is the official YouTube channel for the French version of the globally beloved singing competition, The Voice. With a massive following of over 5.4 million subscribers, they bring the magic of the show directly to your screen. Think breathtaking performances, emotional backstories, and the thrill of discovering France's next vocal superstar. They're a major player in the French entertainment scene, ranking within the top 99% of creators globally, making them a go-to destination for music lovers.

Performance At A Glance

The Voice has a dedicated fanbase that's steadily growing. While their 7-day growth has been flat, they've seen a 0.18% increase in the last 30 days and 0.67% over the past 90 days. That's solid, consistent progress. They rank highly in France and among French-speaking creators worldwide, showing their strong appeal in their niche. Their average engagement rate of 3.23% is really impressive, meaning their fans are super engaged with the content. Their CreatorDB score of 59/100 indicates they're doing well but have room to improve and fine-tune their strategy.

What They Create

This channel is all about the best moments from "The Voice France." They upload a mix of full performances, highlight reels, and "best of" compilations featuring songs by artists like Jacques Brel and Francis Cabrel. They've also started showcasing individual contestant journeys, like "Le Parcours de Mister Matt | The Voice 2022," offering a more intimate look at the singers. While YouTube videos are their bread and butter, they also experiment with YouTube Shorts, Instagram posts, reels, and TikTok videos to reach a wider audience. One of their recent best-performing videos, "The Voice chante Jacques Brel | The Voice France | Best-Of," shows how popular their compilations of classic French songs are. They stand out by offering exclusive behind-the-scenes content and focusing on emotional storytelling alongside incredible vocal talent.

Why They're Great & Where They Can Grow

"The Voice" channel excels at leveraging the popularity of the TV show to create engaging online content. They're masters of highlighting the most memorable moments and packaging them for online consumption. The channel also does a great job of tapping into nostalgia with "best of" collections of classic French artists. An exciting opportunity would be to create more interactive content, such as polls or Q&A sessions with former contestants, to further boost engagement. They could also experiment more with behind-the-scenes content and shorter, punchier clips specifically tailored for platforms like TikTok to broaden their reach.

Bottom Line

For brands looking to partner with a channel that's synonymous with musical talent and French entertainment, "The Voice : la plus belle voix" is a fantastic choice. For the channel itself, focusing on deeper audience engagement and diversifying content formats could unlock even greater growth.