Niall Horan

Overview

Niall Horan, the beloved singer-songwriter best known from One Direction, continues to charm millions across the globe. While he's active on YouTube and TikTok, Instagram is his main stage, where he connects with his massive following of over 44.7 million fans. Even with a slight dip in growth recently, Niall's music-focused content keeps him ranked among the top creators worldwide, holding strong at #34,734 globally and #5,373 within the United States. His authentic personality and catchy tunes ensure he remains a significant force in the music and social media world.

Performance At A Glance

Okay, let's dive into the numbers! Niall's got a huge fanbase, but his growth has slowed a bit recently. He's seen a slight dip of -0.17% over the last 30 days. Globally, he's crushing it in the top percentage of creators. His fans are super engaged with his content, rocking an average engagement rate of 10.30%! That's awesome! CreatorDB gives him a score of 73 out of 100, which means he's doing a solid job, but there's always room to tweak and improve for an even bigger impact.

What They Create

Niall's content is all about the music! You'll find a mix of official music videos, live performances, behind-the-scenes glimpses, and fun shorts. He's active across different formats: YouTube videos and shorts, Instagram posts and Reels, and TikTok videos. A recent short featuring his song "Old Tricks" with Thomas Rhett is doing great, racking up over 72,000 views and 6,400 likes. Another successful piece is "Niall Horan - Nice To Meet Ya (Live On Tour)," capturing the energy of his live performances. Niall's content stands out because it's authentic, heartfelt, and always musically driven.

Why They're Great & Where They Can Grow

Niall is fantastic at connecting with his fans on a personal level, sharing behind-the-scenes moments, and consistently delivering high-quality music content. He also does great at collaborating with other artists. An exciting opportunity he could explore is using Instagram's interactive features like Q&A sessions or polls to boost audience participation. He could also experiment more with trending TikTok sounds to reach a wider audience.

Bottom Line

For brands looking to collaborate, Niall brings a loyal and engaged fanbase with a strong musical focus. For Niall, consistently posting engaging content and exploring new social media trends could help reignite growth and further amplify his reach.