Mixmag

Overview

Mixmag is a heavyweight in the electronic music scene, serving up the freshest beats and insider access to a massive audience. They're not just a magazine; they're a vibrant hub for DJs, producers, and dance music lovers worldwide. With a strong presence on YouTube as their main stage, they bring the energy of the club straight to your screen. Boasting over 3.1 million followers across platforms, Mixmag holds a respectable global ranking in the top 97% of content creators, proving their consistent influence in the digital space.

Performance At A Glance

Mixmag is keeping the party going with a steady growth rate! While their overall growth is around 0.09% monthly, their 90-day growth shows a more substantial jump of 1.21%, suggesting some recent wins. Globally, they're sitting pretty in the top 97% of creators. Their fans are super engaged with their content, clocking in an average engagement rate of 4.13%, which is solid. CreatorDB gives them a score of 71/100. This score reflects a good overall performance, but also indicates room to optimize and push for even greater impact.

What They Create

Mixmag delivers a diverse mix of content, from full DJ sets and live streams to bite-sized shorts and Instagram snapshots. You'll find them showcasing everything from underground artists to industry titans. Their YouTube channel is packed with full-length sets from their famous Lab sessions, while their Instagram keeps you updated with event highlights and artist features.

Recently, their "Boys Noize b2b VTSS | Mixmag Lab x ARC Music Festival" video pulled in over 13,000 views, showcasing the high-energy experience of their live events. On the shorter side, their "Never judge a book by its cover" short got nearly 20,000 views, proving that even quick snippets of music wisdom can grab attention. Their content stands out because it offers a unique blend of live music experiences, artist interviews, and behind-the-scenes glimpses into the electronic music world.

Why They're Great & Where They Can Grow

Mixmag excels at curating high-quality music content, featuring both established and emerging artists. They're also masters of leveraging live events to create engaging video content. Finally, their consistent presence across multiple platforms allows them to reach a wider audience.

An exciting opportunity for Mixmag would be to dive deeper into interactive content, like Q&As with artists or behind-the-scenes production tutorials. They could also explore collaborations with up-and-coming producers to create exclusive tracks.

Bottom Line

For brands looking to tap into the electronic music scene, Mixmag is a powerful partner. To level up their own game, Mixmag could focus on optimizing their short-form content for maximum virality and experiment with more audience interaction.