Laura Mejia

Overview

Laura Mejia is a vibrant digital creator captivating millions with her How-To & Style content, sprinkled with personal vlogs. Boasting over 5.6 million followers across YouTube, Instagram, and TikTok, Laura calls Colombia home but speaks to the world in English. While primarily a YouTube star, she diversifies her content across platforms, connecting with her audience through videos, shorts, reels, and posts. Ranking within the top 1% of creators globally at #154,550, Laura is building a strong and engaged community.

Performance At A Glance

Laura's got a seriously impressive following! While her growth is currently steady at about 0.10% monthly, that still translates to thousands of new viewers discovering her content. She's killing it in Colombia, ranking in the top 1% of creators there, and also shines in the English-speaking creator scene. Her fans are super engaged, with an average engagement rate of 3.46% - that means people are liking, commenting, and sharing her stuff. Her CreatorDB score is 55/100, showing there's room to optimize, but also highlighting her existing strengths.

What They Create

Laura's content sweet spot is definitely How-To & Style, particularly when it comes to skincare. But she also mixes in vlogs, giving her audience a peek into her life. She's active across multiple platforms, using YouTube as her main stage with over 100 videos and almost 170 shorts. Recently, her "Testing Banned Amazon Products" video grabbed over 116,000 views, showcasing her ability to tap into trending topics. She also creates engaging shorter content, like her shorts testing "FORBIDDEN products from AMAZON" that earned a solid 4.76% engagement rate. Laura's content stands out because of her relatable personality and willingness to try new things, often with a humorous twist.

Why They're Great & Where They Can Grow

Laura's nailing a few key things: she's consistent with her uploads, she's adventurous in trying new products and trends, and she's got a clear focus on skincare and relatable vlogs. One exciting opportunity could be collaborating with other beauty creators or brands to expand her reach. She could also experiment with longer-form vlogs to build deeper connections with her audience.

Bottom Line

For brands looking to partner with a relatable and engaging creator in the beauty space, Laura is a great option. For Laura, focusing on consistent content creation and exploring new collaborative opportunities could be a recipe for even greater success.