tate mcrae

Overview

Tate McRae is a rising star in the music world, captivating millions with her catchy pop tunes and relatable lyrics. This Canadian singer-songwriter has built a massive following of over 28.8 million fans, primarily on TikTok, where she shares snippets of her music, behind-the-scenes glimpses into her life, and engaging content that resonates with Gen Z. Ranking among the top creators worldwide at #17,272 globally, Tate is quickly becoming a household name.

Performance At A Glance

Tate's audience is booming! She's growing at a rate of almost 2% each month. That's a lot of new fans discovering her music! Her current 7-day growth is 0.39%. Globally, she's in the top percentage of all creators, and in Canada, she's crushing it at rank #71. But it's not just about the numbers; her fans are super engaged with her content, with an average engagement rate of 8.81%. Her CreatorDB score of 99/100 is proof that she's doing all the right things!

What They Create

Tate's content is a mix of music magic! You'll find official music videos, lyric videos, and behind-the-scenes content on YouTube, short snippets on TikTok, and snapshots of her life on Instagram. Recently, her lyric videos for "ANYTHING BUT LOVE," "TRYING ON SHOES," and "HORSESHOE" have racked up millions of views, showing her power to connect with her audience through her music. She also posts fun shorts like "What's ur fav," which gets fans involved. What makes Tate's content stand out is her authenticity. She's not afraid to show her personality and connect with her fans on a personal level.

Why They're Great & Where They Can Grow

Tate excels at creating catchy music that resonates with her audience, building a strong community through engaging content, and utilizing TikTok to its fullest potential for music promotion. An exciting opportunity for Tate would be to explore more interactive content formats, such as Q&As or live streams, to strengthen her connection with her fans. She could also experiment with collaborations with other creators to broaden her reach.

Bottom Line

Tate McRae is a force to be reckoned with. For brands, she's an ideal partner for reaching Gen Z music lovers. For Tate, continuing to experiment with new content formats and collaborations will only solidify her position as a leading voice in the music industry.