Fresh Media Records

Overview

Fresh Media Records is your go-to destination for the hottest Bollywood and Punjabi music! This Indian record label is making waves with its official music videos, catchy remixes, and trending dance tracks. With a massive following of over 13 million fans across YouTube, Instagram, and TikTok, they're bringing the best of Indian music to a global audience. Although ranked around #502,685 globally, their strong focus and consistent output keep them a relevant player in the music scene.

Performance At A Glance

Fresh Media Records boasts a huge audience, but like many established channels, they are experiencing slight fluctuations. While their growth has been a bit stagnant recently, with a minor dip of 0.02% over the last month, they did see a jump of 0.79% in the last 90 days. Their global and language rankings put them in the top 98% of creators, showing they have a solid presence. What's really impressive is their average engagement rate of 3.80%! This means their fans are super engaged with their content. Their CreatorDB score of 81/100 indicates a strong and well-managed online presence.

What They Create

Fresh Media Records is all about the music! They primarily focus on music videos on YouTube, but also dabble in YouTube Shorts, Instagram posts and Reels, and TikTok videos to promote their artists. They drop a mix of official music videos, remixes, and tracks perfect for dancing. A recent hit, "Khund Puraney" by Garry Sandhu, racked up over 5 million views and showcases their ability to find and promote popular Punjabi songs. Another example is "LYSM ( Love you so much )" which scored over 3 million views. The focus on high-quality music videos with popular artists is what makes their content consistently engaging.

Why They're Great & Where They Can Grow

Fresh Media Records excels at consistently delivering high-quality music content, promoting established and emerging Punjabi artists, and maintaining a strong presence on multiple platforms. To boost their growth, they could explore creating behind-the-scenes content with their artists, or launching interactive polls on Instagram and YouTube to engage fans directly in the music selection process.

Bottom Line

For brands looking to tap into the vibrant Indian music scene, Fresh Media Records offers a direct line to millions of engaged fans. For Fresh Media Records themselves, focusing on more interactive content and consistent cross-promotion could help reignite their growth and further solidify their position as a leading music label.