World Athletics

Overview

World Athletics is the official online hub for all things track and field! Think lightning-fast sprints, gravity-defying jumps, and endurance-testing marathons – they bring the thrill of athletics to fans worldwide. With a massive following of over 5.5 million on Instagram, they're a major player in the sports content game, showcasing the best athletes and moments from around the globe. While their global ranking sits at #85,329, they are definitely a leader in bringing track and field to the masses.

Performance At A Glance

World Athletics boasts a huge audience, and they're steadily adding more fans to the track team! While their overall growth is consistent, with a 1.77% jump in followers over the last 90 days, their recent growth has slowed to 0.04% in the last 30 days. Their fans are pretty engaged, with an average engagement rate of 1.31% across their content. CreatorDB gives them a score of 37/100, which suggests there's room to boost their overall impact – more on that later!

What They Create

World Athletics serves up a mix of content across YouTube and Instagram. On YouTube, they post both longer videos and shorter clips (shorts) and on instagram they mix photos and reels. Their content focuses on highlights, interviews, and behind-the-scenes glimpses into the world of athletics. A recent Instagram short showcasing Uganda's Jacob Kiplimo winning his third World Cross Country title in a row generated a solid 3.20% engagement rate, showing how much their audience loves celebrating these incredible athletes. They are also posting highlights from the World Cross Country Championships Tallahassee 26, which garnered a lot of views. What makes their content stand out is their access to exclusive footage and their ability to capture the excitement of live competition.

Why They're Great & Where They Can Grow

World Athletics excels at sharing highlight reels and celebrating athletic achievements. Their access to athletes and events gives them a unique advantage. To really level up, they could explore creating more behind-the-scenes content or athlete interviews to boost engagement and get their CreatorDB score higher.

Bottom Line

For brands looking to tap into a passionate sports audience, World Athletics is a solid partner. For World Athletics themselves, focusing on more interactive content, like Q&As with athletes or polls, could significantly boost engagement.