Vành Khuyên Lê

Overview

Vành Khuyên Lê is a Vietnamese content creator based in Germany, captivating a large audience of 1.7 million followers with her delightful blend of cooking tutorials, personal vlogs, and food-focused travel adventures. Primarily on YouTube, Vành Khuyên shares her passion for food and culture, creating content that resonates with viewers seeking inspiration in the kitchen and wanderlust for new culinary experiences. While she's in the top 89% of global creators, and within the top 87% in both Germany and for Vietnamese-language content, there's still a ton of room to grow her already impressive reach.

Performance At A Glance

Vành Khuyên boasts a substantial following of over 1.7 million, which is a fantastic foundation! While her follower count has remained relatively stable recently, experiencing a 1.17% growth over the last 90 days, the potential for further expansion is definitely there. Her current global ranking places her in the top 89% of all creators, but with some strategic adjustments, she could climb even higher. Her fans are pretty engaged, with an average engagement rate of 1.48% across her content. Her CreatorDB score is 45/100, indicating there's room to optimize her content strategy for even greater impact and reach.

What They Create

Vành Khuyên's content is a delicious mix of how-to cooking videos, personal vlogs, and travel diaries centered around food and culture. She shares her recipes and experiences mainly through YouTube videos, supplemented by a smaller presence on Instagram. For example, her recent video on making "non-fried cakes" has garnered over 64,000 views, proving that her audience loves unique and accessible recipes. She also posts about traditional Vietnamese recipes and cooking techniques. The combination of cooking tutorials, personal stories, and travel experiences makes her content engaging and relatable.

Why They're Great & Where They Can Grow

Vành Khuyên excels at creating authentic and accessible cooking content, particularly focused on Vietnamese cuisine. Her ability to blend cooking with personal vlogs and travel makes her relatable and engaging. She also masters a niche by catering to the Vietnamese-speaking community, both in Germany and globally.

An exciting opportunity would be to experiment with shorter, more frequent content pieces like YouTube Shorts and Instagram Reels to boost visibility. Consider collaborations with other food creators or travel bloggers to reach new audiences.

Bottom Line

For brands targeting a Vietnamese-speaking audience interested in food, culture, and travel, Vành Khuyên Lê is an excellent partner. For Vành Khuyên herself, focusing on consistent posting and experimenting with different content formats could unlock even greater growth potential.