123 GO! Portuguese

Overview

Ever wondered how to solve a life hack with hot glue or what it's like to eat only red food for a day? Then you've probably stumbled upon 123 GO! Portuguese! This YouTube channel, based in Indonesia and creating content in Portuguese, is all about entertaining and helpful DIYs, life hacks, and challenges. With over 12.8 million followers, they've captured a huge audience, proving that fun, engaging content can transcend language barriers. Even though their global ranking is #18,411, they are a powerhouse in the Portuguese-speaking content landscape.

Performance At A Glance

While 123 GO! Portuguese has a massive following, their growth rate is currently experiencing a slight dip. They're growing at a rate of -0.05%, which means they're not adding as many new followers as they used to. They are still ranked in the top 100% globally, within Indonesia, and for Portuguese language content. Their average engagement rate is 1.98%, which is pretty good! It means their fans are still super engaged with their videos, liking and commenting on the fun challenges and DIYs. Their CreatorDB score is 60/100. This indicates there's room to boost engagement and potentially improve their content strategy to reach an even wider audience.

What They Create

123 GO! Portuguese creates a mix of how-to videos, entertainment, and even some musical content. They primarily focus on YouTube, where they have a large library of videos and a smaller collection of Shorts. They also have a presence on Instagram with regular posts and Reels. A recent video, "Desafio de Comida Vermelha vs Comida Azul 🍎🔵 24 Horas Comendo Apenas Comida Vermelha vs Azul" (Red vs. Blue Food Challenge), shows their flair for creating engaging and colorful challenges. Another popular video, "Truques incríveis com caneta 3D e cola quente para o dia a dia | 123 GO!" (Amazing 3D Pen and Hot Glue Tricks), highlights their knack for practical DIYs. Their content stands out because it's visually appealing, easy to understand, and appeals to a broad audience.

Why They're Great & Where They Can Grow

123 GO! Portuguese excels at creating relatable, visually engaging content that's easy to digest. They're also masters of the challenge format, which consistently attracts viewers. Their DIY and life hack videos are practical and often feature creative uses of everyday items. One exciting opportunity they could explore is collaborating with other Portuguese-speaking creators to tap into new audiences. They could also experiment with longer-form content or series to keep viewers hooked and coming back for more.

Bottom Line

For brands looking to partner with a channel that has a massive reach in the Portuguese-speaking market, 123 GO! Portuguese is a solid choice. For the creator, focusing on boosting engagement and exploring new content formats could help reignite growth and solidify their position as a leading content creator.