BBC News Uzbek

Overview

BBC News Uzbek is your go-to source for news and current events, bringing a Central Asian perspective to global happenings. Primarily operating on YouTube, with a growing presence on Instagram, they deliver content in the Uzbek language, connecting with millions worldwide. Ranking in the top 99% globally (around #158,047) and boasting over 2.7 million followers, BBC News Uzbek is a powerful voice for Uzbek speakers both in Uzbekistan and across the diaspora. They're not just reporting the news; they're building a community.

Performance At A Glance

BBC News Uzbek has a HUGE audience of over 2.7 million followers, and they're steadily growing! They're growing at a rate of nearly 1% each month, which is pretty impressive. Their global and regional rankings are in the top 99% which shows they're reaching a lot of people. What's even better is that their fans are super engaged with their content, with an average engagement rate of 0.81%. Their CreatorDB score is a solid 94/100, meaning they're doing a fantastic job overall!

What They Create

BBC News Uzbek delivers a mix of news and engaging human interest content. They produce everything from short, attention-grabbing "shorts" to longer, in-depth video reports. For example, a recent short exploring the reasons behind migration grabbed attention with an impressive 8.81% engagement rate! They cover everything from political analysis ("Мирзиёев ҳаммасидан бохабарми?") to the latest in science ("Энди коинотнинг қоронғу сирлари очиладими") and even fun cultural pieces ("Чорсу овқат растасидаги қайси таомни яхши кўрасиз?"). Their content stands out because it's relevant, informative, and often features a distinctly Uzbek perspective.

Why They're Great & Where They Can Grow

BBC News Uzbek excels at delivering timely and relevant news, fostering engagement through diverse content formats, and building a strong community around the Uzbek language. One exciting opportunity could be to collaborate more with Uzbek creators on the ground, offering even more localized content. Exploring interactive Q&A sessions on Instagram Live could also supercharge engagement.

Bottom Line

For brands looking to connect with a large and engaged Uzbek-speaking audience, BBC News Uzbek is a prime partner. For the channel itself, continuing to experiment with interactive content and localized collaborations could further cement their position as a leading voice for Uzbek speakers worldwide.