Anupom Bitupon

Overview

Anupom Bitupon is a rising star on the Indian YouTube scene, capturing hearts with a blend of music, entertainment, comedy, and personal glimpses into his life. Think of him as that multi-talented friend who can sing, crack jokes, and share relatable stories all in one go! Primarily focused on YouTube, Anupom has amassed a dedicated following of over 964,000 subscribers, carving out a niche for himself in the vibrant world of online content creation. While he's already making waves, ranking in the top 94% of all creators globally and top 91% in India, his unique blend of content has the potential to resonate with an even wider audience.

Performance At A Glance

Anupom's audience is not only large, but it's also actively growing! They're expanding at a healthy rate of around 5% each month, showing consistent interest in what he puts out. His fans are super engaged with his content, with an average engagement rate of 11.04% which is really impressive. CreatorDB gives him a score of 97 out of 100, which means he's doing an exceptional job of creating quality content and connecting with his audience. He's a real standout in the Indian and language-specific creator landscape, and his rankings reflect that.

What They Create

Anupom is a master of variety, dishing out a mix of full-length YouTube videos, snappy YouTube Shorts, and the occasional Instagram post or Reel. He dives deep into music, especially singing traditional folk songs and karaoke favorites, while also sprinkling in comedy and personal blog-style content. Looking at his recent hits, his "Junuma" shorts are particularly popular, with some versions racking up hundreds of thousands of views. For example, one short got nearly 400,000 views, with people loving the #bihu_2026 and #new_assamese_bihu_song tags. What makes Anupom's content stand out is his ability to blend cultural elements with modern trends, creating something unique and captivating.

Why They're Great & Where They Can Grow

Anupom excels at connecting with his audience through relatable content. He's also clearly tapped into a popular niche with his Bihu-themed music and videos. Plus, his consistent output across various formats demonstrates a strong work ethic. One exciting opportunity would be to collaborate with other creators in the music or comedy space to reach new audiences. Another avenue to explore would be expanding his presence on Instagram, leveraging Reels to showcase shorter snippets of his musical talent and comedic timing.

Bottom Line

For brands looking to partner with an authentic and engaging creator, Anupom Bitupon is a fantastic choice, especially for those targeting an Indian audience interested in music and cultural content. For Anupom, focusing on consistent content and increasing his collaborations can help him level up his game and reach an even wider audience.