SBT

Overview

SBT is a Brazilian content creator making waves, especially on Instagram where they have a massive following of over 28 million! This verified creator specializes in content related to TV programs and entertainment, with a focus on the beloved "Chiquititas" series. Think classic entertainment drama mixed with a touch of web series comedy. While they're already reaching a huge audience, their global rank of #5,634 shows there's still plenty of room to climb!

Performance At A Glance

SBT's audience is HUGE, and they're still growing! While their 30-day growth is a steady 0.10%, they've seen a jump of 1.28% over the last 90 days, showing consistent upward momentum. Their fans are super engaged with their content, boasting an impressive average engagement rate of 4.01%. Their CreatorDB score is 46/100, suggesting that while they have a solid foundation, there's room to optimize their strategy and content for even better performance. They rank among the top creators in Brazil (Rank: #510) and within the Portuguese-speaking community (Rank: #661).

What They Create

SBT primarily creates video content, uploading both longer-form videos and YouTube Shorts. The majority of their content revolves around the classic Brazilian TV show "Chiquititas," posting clips and episodes. They've also dabbled with Instagram posts and Reels. One of their most recent videos, "Chiquititas (1997) | Chapter 376", saw great engagement with a 10.74% engagement rate, showing that fans are loving the nostalgic content. What makes their content stand out is its focus on a well-loved series, bringing a sense of nostalgia and community to their audience.

Why They're Great & Where They Can Grow

SBT is really good at:

• Nostalgia Marketing: Tapping into the love for "Chiquititas" resonates strongly with their audience.
• Consistent Content: Regular uploads keep fans engaged and coming back for more.
• High Engagement: Maintaining a high engagement rate shows they connect deeply with their followers.

Exciting opportunities they could explore:

• Behind-the-Scenes Content: Offering exclusive behind-the-scenes content or interviews with the original cast could further boost engagement.
• Interactive Content: Running polls, quizzes, or Q&A sessions related to "Chiquititas" could create a more interactive experience.

Bottom Line

For brands looking to partner with a creator who has a highly engaged and nostalgic audience in Brazil, SBT is a solid option. SBT could consider diversifying their content formats on Instagram to boost their CreatorDB score and attract a broader audience.