HowToBasic

Overview

HowToBasic is the king (or queen!) of chaotic cooking demos on YouTube. With a massive following of over 23 million subscribers, this Australian creator has carved out a unique space by… well, completely demolishing cooking tutorials. Known for their over-the-top, egg-smashing, food-flinging antics, HowToBasic's videos are less about learning to cook and more about witnessing hilarious, controlled chaos. While their global ranking is #100,662, it's their unique brand of comedy that keeps viewers coming back for more.

Performance At A Glance

Even though their subscriber count is so huge, HowToBasic's growth has plateaued recently. But don't let that fool you! Their fans are super engaged with their videos, clocking in an average engagement rate of nearly 8% – that's seriously impressive! Their CreatorDB score is a solid 85 out of 100, showing they know how to create content that resonates. While their language ranking sits at #45,304, their influence extends far beyond just English-speaking audiences, thanks to the visual and often wordless nature of their videos.

What They Create

HowToBasic primarily creates YouTube videos, with a sprinkle of shorts and content across Instagram and TikTok. They've mastered the art of the "anti-tutorial," taking everyday recipes and turning them into hilarious messes. A recent video, "How To Make Beef Enchiladas," racked up over 364,000 views, showcasing their ability to consistently draw in an audience despite their unconventional approach. Their content stands out because it's unpredictable, absurd, and offers a refreshing break from the often-sterile world of online cooking. It's food-based slapstick comedy at its finest!

Why They're Great & Where They Can Grow

HowToBasic excels at shock value, comedic timing, and creating a recognizable brand. Their ability to maintain anonymity while building a massive following is also pretty remarkable. To keep things fresh, they could explore collaborations with other comedic creators or experiment with slightly longer-form content that builds more suspense before the inevitable food fight.

Bottom Line

For brands looking for a truly disruptive campaign, HowToBasic offers unparalleled reach and engagement. For HowToBasic themselves, diversifying content length and exploring collaborations could be key to reigniting growth and reaching new audiences.