Food Wishes

Overview

Food Wishes, helmed by the ever-entertaining Chef John, is a YouTube sensation serving up deliciousness with a side of wit. With over 5.3 million subscribers, Chef John's accessible and humorous approach to cooking has carved out a loyal following. While based in Mexico, Food Wishes primarily caters to an English-speaking audience, offering a wide range of recipes, tips, and techniques. Their engaging style keeps viewers coming back for more, placing them within the top 100% of creators globally, ranked at #83,807.

Performance At A Glance

Food Wishes boasts a substantial and engaged audience. While their growth has been modest lately, with a 0.14% increase over the last 30 days, their existing fanbase is highly active. Ranked in the top 99% of creators in Mexico and the top 100% for English-speaking creators, Food Wishes maintains a strong presence. Their average engagement rate of 2.98% shows their fans are super engaged with their content. Their CreatorDB score of 67/100 indicates a solid overall performance, suggesting room for further optimization and growth.

What They Create

Food Wishes is all about cooking content! Chef John creates instructional videos, shorts, and occasional posts on Instagram. You'll find everything from quick tips to full-blown recipes, covering diverse topics like homemade meals, baking, and DIY food projects. A recent video, "Country Club Potatoes," racked up over 318,000 views, proving the enduring appeal of comfort food done right. Similarly, the "Italian Sausage Beans and Greens" video also performed well, with over 123,000 views. Chef John's signature style – clear instructions combined with his quirky personality – makes his content both informative and entertaining.

Why They're Great & Where They Can Grow

Chef John excels at creating approachable recipes, injecting humor into his tutorials, and fostering a sense of community. His clear, concise instructions make cooking less intimidating. To build on this success, Food Wishes could explore more collaborations with other food creators to reach new audiences. Another exciting opportunity might be to create a series of videos focusing on regional Mexican cuisine, leveraging his location and culinary expertise.

Bottom Line

For brands looking to partner with a charismatic and trustworthy food creator, Food Wishes is a fantastic option. For Chef John, focusing on consistent uploads of both long-form videos and engaging shorts, alongside a more active presence on Instagram, could help boost growth and engagement even further.