Overview

Shell, a verified creator with over 2 million followers primarily on YouTube, is making waves by blending science, technology, and automotive content with a unique historical perspective. Ranked in the top 99% globally, and within the top 1,100 in the UK, Shell's channel offers a fascinating look at energy, innovation, and the future, often through the lens of the company's rich archive and modern developments. They're not just creating content; they're telling stories about the evolution of energy and technology.

Performance At A Glance

Shell has a massive audience of over 2 million followers and they're growing steadily! While their 30-day growth sits at a solid 0.38%, their 90-day growth is even more impressive at 3.07%, showing a positive trend. Globally, they rank in the top 99%, a testament to their reach. Their fans are pretty engaged, too, with an average engagement rate of 0.67%. CreatorDB gives them a score of 76/100, which means they're doing a great job overall, with room to level up even further.

What They Create

Shell's content mix is diverse, spanning YouTube videos and Shorts, alongside Instagram posts and Reels. They delve into topics like science and technology, autos, and energy, with a focus on DIY projects, future innovations, and organizational insights. A recent video, "Powered Flight: The Story of the Century | Shell Historical Film Archive," offers a captivating historical look at aviation. Another series of content, "How LNG is fuelling India's transformation" explores the impact of liquefied natural gas, showcasing Shell's forward-thinking approach and global impact. What makes their content stand out is the blend of historical footage with modern technological discussions, creating a unique and educational experience.

Why They're Great & Where They Can Grow

Shell's strengths lie in their massive reach, the unique historical perspective they bring to complex topics, and the high production quality of their videos. A huge opportunity for growth lies in further optimizing their Shorts content for maximum virality. They could also explore collaborations with other creators in the science and technology space to reach a wider audience.

Bottom Line

For brands, Shell offers a unique opportunity to reach a large, engaged audience interested in science, technology, and the future of energy. For Shell, focusing on interactive elements and community engagement could further boost their already impressive presence.