VATS RECORDS

Overview

VATS RECORDS is a major player in the Haryanvi music scene, bringing the vibrant sounds of the region to over 6 million fans on YouTube and Instagram. They're a verified creator known for delivering the latest Haryanvi songs and remixes, establishing themselves as a go-to source for Bollywood-inspired dance music. While they're still climbing, VATS RECORDS currently sits within the top 95% of global creators, holding the #856,379 spot overall and ranking #1,444 in India, showing they have an already impressive reach.

Performance At A Glance

VATS RECORDS boasts a massive audience of over 6 million followers and they're constantly growing! While their overall growth rate is a solid 0.79% per month, they've seen a 3.02% jump in the last 90 days, suggesting momentum is building. Their fans are pretty engaged, with an average engagement rate of 1.44% across their content. CreatorDB gives them a score of 58 out of 100, which means there's definitely room to optimize their strategy and unlock even greater potential.

What They Create

VATS RECORDS is all about the music! They primarily produce music videos and shorts, focusing on Haryanvi songs, remixes, and Bollywood-inspired tracks. They have a solid collection of 78 YouTube videos and 44 shorts, along with 19 Instagram posts and 9 Reels. Take, for example, their recent video "Jhumka Bareli Ka (Official Video)," which quickly racked up over a million views and a strong engagement rate. Another popular upload, "2026 SuperHit Haryanvi DJ Songs," shows their ability to compile trending hits. What makes their content stand out is the focus on official music videos and trending sounds.

Why They're Great & Where They Can Grow

VATS RECORDS is crushing it with their strong focus on Haryanvi music, their ability to capitalize on current trends, and their high video production quality. To take things to the next level, they could experiment with behind-the-scenes content or artist interviews to build a deeper connection with their audience. Expanding their presence on Instagram with more Reels featuring dance challenges or snippets of their music could also boost engagement.

Bottom Line

For brands looking to tap into the Haryanvi music market, VATS RECORDS offers a direct line to a highly engaged audience. VATS RECORDS themselves could benefit from deeper audience engagement on Instagram and more diversified content types to further boost their CreatorDB score and overall reach.