HUDA BEAUTY

Overview

Huda Kattan, the powerhouse behind HUDA BEAUTY, isn't just a beauty blogger; she's a global icon. Dominating Instagram with a whopping 73.6 million+ followers, Huda has built an empire around her passion for makeup, beauty, and all things glam. Based in the United Arab Emirates, she offers tutorials, product reviews, and a peek into her life, solidifying her spot as a top-tier influencer, currently ranked #30,214 globally and #80 in her country. Her authentic voice and expertise have captivated audiences worldwide, making HUDA BEAUTY a go-to source for all things beauty.

Performance At A Glance

HUDA BEAUTY's Instagram is a thriving hub! While their growth rate is steady, they're adding new followers consistently. They're growing at around 0.03% monthly and a more impressive 0.53% over the last 90 days, showing their reach is expanding. Globally, they rank in the top 100% of all profiles, reflecting their significant influence. Their fans are super engaged with their content, boasting an average engagement rate of 2.86%. Their CreatorDB score of 74/100 suggests they're doing a great job connecting with their audience and creating impactful content.

What They Create

HUDA BEAUTY is all about high-quality beauty content! They share a mix of videos, Instagram posts and reels, TikToks, and Youtube videos and shorts. Recent content has focused on the launch of their "Easy Bake Pressed" powder. One standout video, "MEET EASY BAKE PRESSED 🤎," has garnered a massive 4.9 million views, highlighting the anticipation and excitement surrounding new product releases. Another engaging short video, "Huda Reacts: Creator Making A Pressed Powder with EASY BAKE!! 😱", earned over 2.7 million views, thanks to Huda's relatable reactions and the interactive format. What makes their content stand out is a combination of quality production, informative tutorials, and a touch of humor.

Why They're Great & Where They Can Grow

HUDA BEAUTY excels at product promotion, creating visually appealing content, and fostering a strong community. They're great at leveraging different content formats to maximize reach. A cool opportunity for them would be exploring more behind-the-scenes content to further connect with their audience. Another idea would be to create more user-generated content campaigns, encouraging followers to share their own looks and experiences with HUDA BEAUTY products.

Bottom Line

For brands looking to collaborate, HUDA BEAUTY offers access to a massive and highly engaged audience. For Huda and her team, focusing on boosting engagement on regular Instagram posts and reels could help further amplify their message and drive sales. Continued experimentation with different content formats and interactive campaigns will keep their audience hooked.