Ecuavisa

Overview

Ecuavisa is a powerhouse in Ecuadorian media, bringing news and stories to over 4.1 million followers primarily on YouTube, with a presence on Instagram too. As a verified TV channel, they're a trusted source of information and entertainment for their audience. While their global ranking sits around #106,403, their real strength lies in their local connection, holding a strong position within Ecuador and the Spanish-speaking world. They're a key voice in the country, delivering content that resonates with Ecuadorians at home and abroad.

Performance At A Glance

Ecuavisa's audience is steadily growing, adding about 0.37% to their follower count each month. Their fans are pretty engaged, with an average engagement rate of 1.63% across their content. While their global ranking is in the top 100%, they shine in Ecuador, ranking at #101! Their language ranking is also impressive, landing at #9,688. CreatorDB gives them a score of 60/100, suggesting there's room to boost their overall impact.

What They Create

Ecuavisa pumps out a mix of news, politics, and lifestyle content. They primarily post regular YouTube videos (583!), alongside a smaller number of YouTube Shorts (32). Recent videos cover everything from Ecuador's new gun permit regulations, like the "Permits for carrying and possessing weapons have increased in Ecuador" video which garnered over 5,200 views, to lighter fare like "What position would Gonzalo Valle play if he weren't a goalkeeper?", a fun interview segment. Their content stands out because it's timely, relevant to Ecuadorians, and covers a wide range of topics, from serious news to lighthearted entertainment.

Why They're Great & Where They Can Grow

Ecuavisa excels at delivering timely news and information in a way that resonates with their Ecuadorian audience. They're also great at creating a diverse range of content, appealing to different interests. To level up, they could experiment more with YouTube Shorts to reach a wider audience and increase engagement. Also, they could focus on optimizing their video titles and descriptions with relevant keywords to improve their search rankings and attract more viewers.

Bottom Line

For brands looking to connect with a large and engaged Ecuadorian audience, Ecuavisa is a fantastic partner. For Ecuavisa, focusing on optimizing for search and experimenting with short-form video could significantly boost their reach and impact.