Мастерская Настроения

Overview

Мастерская Настроения, or "Workshop of Mood," is a verified content creator based in Japan, captivating a massive Russian-speaking audience with a unique blend of entertainment. With a whopping 14.4 million followers, they've carved out a significant space on YouTube, making it their primary platform for sharing engaging content. While their global rank sits at #118,682, their impact within the Russian-speaking community is undeniable, holding the 26th spot among all Russian-language creators.

Performance At A Glance

Мастерская Настроения boasts a substantial fanbase, but their growth is currently experiencing a slower pace, increasing by just 0.02% in the last 30 days. Despite the slower growth, their fans are still pretty engaged with their content, averaging an engagement rate of 0.56%. Their CreatorDB score of 77 out of 100 indicates a solid overall performance, suggesting they're doing a lot of things right in terms of content quality and audience connection.

What They Create

This creator specializes in compiling captivating video content, focusing on categories like entertainment and media-related news. Think epic fails, strange phenomena, and worker mishaps all caught on camera! Take, for example, their recent video, "Зимнее Бездорожье: Эпичные Моменты и Фейлы на Льду" ("Winter Off-Road: Epic Moments and Fails on Ice"). This video, with over 153,000 views, perfectly encapsulates their signature style: showcasing hilarious and often unbelievable moments in a compilation format. They primarily focus on YouTube videos, with a smaller presence on Instagram Reels.

Why They're Great & Where They Can Grow

Мастерская Настроения excels at curating compelling compilations that tap into universal themes of humor and relatable human error. Their strong performance within the Russian-speaking community is a testament to their ability to connect with this audience. An exciting opportunity for them would be to experiment more with shorter-form content like YouTube Shorts to potentially boost their growth rate. Also, expanding their Instagram presence could attract a new segment of viewers!

Bottom Line

For brands looking to partner with a creator who can reach a large and engaged Russian-speaking audience, Мастерская Настроения is a strong contender. For the creator themselves, focusing on diversifying content formats and increasing activity on platforms like Instagram could unlock even greater potential.