Overview

ABP News is a major force in Indian news, delivering Hindi-language updates to a massive audience on YouTube and Instagram. With a staggering 55.7 million followers across platforms, they're a go-to source for many seeking the latest happenings in India and around the globe. Their YouTube channel is the heart of their operation, where they share everything from breaking news to in-depth political analysis. They currently rank among the top 100% of channels globally, landing at #2,988 overall, and #385 in India, proving their strong presence in the Indian media landscape.

Performance At A Glance

ABP News boasts a huge following and is still growing! They're currently expanding at a rate of 0.22% monthly. While their overall growth is impressive, the engagement rate is low at 0.00%. They have a CreatorDB score of 49/100, suggesting there's room to boost their overall impact. Their global and country rankings are solid, indicating a strong and established presence, but improving engagement could unlock even greater potential.

What They Create

ABP News specializes in delivering timely news and political analysis. They primarily use YouTube, offering both longer-form videos and shorter, snackable YouTube Shorts. A recent video, "PM Modi Mission India: 'BJP सरकार बनाइए हम इनको देश से बाहर निकालेंगे'- पीएम मोदी | Mamata Banerjee," explores political rhetoric and election promises. One of their trending shorts, "Top News:अभी की बड़ी खबरें | BMC Election Result | Shivsena | PM Modi | Owaisi," delivers quick news updates and highlights key figures, attracting over 9,000 views. Their content stands out due to its focus on current events and its use of recognizable political figures and events in their titles and thumbnails.

Why They're Great & Where They Can Grow

ABP News excels at delivering news in Hindi to a vast audience, leveraging the popularity of YouTube and Shorts. They're also skilled at covering major political events and figures. A fantastic opportunity would be to explore more interactive formats like Q&As or live streams to boost engagement. Additionally, optimizing their content for specific search terms could further improve their visibility.

Bottom Line

For brands looking to reach a large Hindi-speaking audience interested in news and politics, ABP News is a valuable partner. ABP News could benefit from experimenting with more engaging content formats and focusing on increasing interaction with their viewers.