Vogue

Overview

Vogue! We're talking about the iconic fashion and lifestyle magazine, but now amplified across YouTube, Instagram, and TikTok. With a massive following of over 75 million, primarily on Instagram, Vogue brings its high-fashion, celebrity-studded world to your screens. They're not just about clothes; they offer a glimpse into celebrity lifestyles, beauty secrets, and exclusive interviews, making them a go-to source for all things chic and stylish. Even with such a large presence, Vogue continues to rank impressively, sitting within the top 10,000 creators globally.

Performance At A Glance

Vogue's got a huge following, and while they're not growing at lightning speed, they're steadily adding new fans. They've seen a growth of 0.43% in the last 30 days alone. Globally, they're sitting pretty at rank #9,378, proving their widespread appeal. What's really impressive is how engaged their audience is! Their average engagement rate is a solid 3.56%, meaning their fans are super engaged with their content. Their CreatorDB score of 79/100 shows they're doing a great job overall, consistently putting out content that resonates with their audience.

What They Create

Vogue creates a diverse range of content, from polished YouTube videos to snappy Instagram Reels and TikToks. You'll find everything from in-depth celebrity interviews to quick beauty tutorials and behind-the-scenes glimpses into high-profile events. Lately, they've been covering the Golden Globes, offering fans red-carpet highlights and insider looks. For example, their "Inside Amanda Seyfried’s Golden Globes Look" video on YouTube provides an intimate look at the star's preparation. Their content stands out because it's authoritative, visually stunning, and offers exclusive access you can't find anywhere else.

Why They're Great & Where They Can Grow

Vogue excels at leveraging its established brand to deliver high-quality content that aligns with current trends. They're masters of celebrity interviews, providing insightful and engaging conversations. Plus, their beauty and style content is always on point. Looking ahead, Vogue could explore more interactive content formats like live Q&As with stylists or designers, or delve deeper into sustainable fashion and ethical beauty practices to connect with a growing audience of conscious consumers.

Bottom Line

For brands looking to align with luxury, fashion, and celebrity culture, Vogue is an ideal partner. If Vogue wants to further boost engagement, they could experiment with user-generated content or create more interactive experiences to foster a stronger sense of community.