Overview

Оля Перчик is a Belarusian creator who's charmed over 2.8 million followers, primarily on TikTok, with her engaging content. While her global ranking places her in the top 96% of creators worldwide (around #813,407), her unique blend of vlogging and recipe content, delivered in Russian, is what really sets her apart. She's built a loyal following crafting easily accessible content focused on cooking and everyday life.

Performance At A Glance

While Оля boasts a massive audience, her growth has been relatively flat recently, with a slight decrease of 0.35% in followers over the last 90 days. Globally, she's doing well, but there's room to climb even higher. Her engagement rate hovers around 2.04%, meaning her fans are actively interacting with her content, which is pretty solid! CreatorDB gives her a score of 50/100. This suggests there's potential to refine her content strategy and boost her overall impact.

What They Create

Оля creates a mix of short-form video content across TikTok, YouTube (both regular videos and Shorts), and Instagram. Her content generally falls into the "People & Blogs" and "Author" categories, with a sprinkle of "Android" (Science & Technology) content in the mix. She makes a lot of content based on recipes and vlogging, creating a relatable and accessible vibe. Her recent "Apple marshmallows" short, with over 22,000 views, is a great example of her easy-to-follow recipe style. Similarly, her "Types of people and candy" short shows her knack for relatable, humorous takes on everyday situations. She is very good at making content that is easy to understand for her audience.

Why They're Great & Where They Can Grow

Оля's strengths lie in her relatable personality, her focus on easily digestible content (especially recipes), and her presence across multiple platforms. She has a knack for creating short, engaging videos that capture attention. An exciting opportunity could be to collaborate with other food bloggers or influencers in the Russian-speaking community. Also, she could consider more actively promoting her YouTube content on her more popular TikTok platform to drive traffic and build a stronger presence there.

Bottom Line

For brands looking to connect with a large, engaged Russian-speaking audience, Оля Перчик is a strong contender, especially for food or lifestyle products. For Оля, focusing on consistent content uploads, experimenting with different video styles, and cross-promoting her platforms could help reignite growth and climb the rankings.