Eurovision Song Contest

Overview

Get ready to celebrate music from across the continent! We're diving into the world of the Eurovision Song Contest, the official YouTube channel for the iconic annual competition. With a massive global following of over 13.3 million fans, Eurovision brings together the best in European (and beyond!) music, showcasing electrifying performances and unforgettable moments. Ranking among the top channels globally at #47,737, Eurovision is the place to experience the excitement, drama, and sheer musical talent that makes this event so special. They're the go-to source for all things Eurovision, direct from the source!

Performance At A Glance

Eurovision boasts a HUGE audience, but their growth is currently pretty steady, hovering around a 0.03% increase over the last 30 days. While their global and regional rankings are solid within the top percentile, there's always room to climb higher! The good news is that their average engagement rate is a healthy 3.39%, showing that fans are super engaged with the content they're putting out. Their CreatorDB score of 68/100 indicates a strong overall performance, but also suggests there's potential to further optimize their strategy.

What They Create

The Eurovision channel serves up a diverse mix of content, from full-length videos and YouTube Shorts to Instagram posts and TikToks. They primarily focus on Entertainment, Media & Entertainment, and TV programme content. You'll find everything from behind-the-scenes glimpses and artist interviews to full performances and highlights from past contests. Recently, their video "Alis - Nân | Albania 🇦🇱 | National Final Performance | #Eurovision2026" performed exceptionally well, racking up over 65,000 views and a strong 6.93% engagement rate. Another standout is "A JJ Joke will make your Christmas JJ Jolly! 🎅🎁 #Eurovision 🇦🇹" which shows they're not afraid to have some fun and get into the holiday spirit! What makes their content stand out is the blend of up-to-the-minute Eurovision news, artist spotlights, and archival footage, keeping fans hooked year-round.

Why They're Great & Where They Can Grow

Eurovision excels at curating a diverse range of content that appeals to a broad audience. They're also great at leveraging trending topics (like Christmas) to keep content fresh and relevant. And, of course, they're the authority on all things Eurovision! An exciting opportunity would be to lean more into interactive content like polls and Q&As to boost engagement even further. They could also experiment with longer-form documentaries or behind-the-scenes series to provide deeper insights into the world of Eurovision.

Bottom Line

For brands looking to partner with a globally recognized entertainment platform, Eurovision offers incredible reach and a highly engaged audience. And for the Eurovision team themselves? Keep experimenting with different content formats and continue to engage directly with your passionate fanbase to take your channel to the next level!