API Tamil Songs

Overview

API Tamil Songs is a YouTube channel dedicated to bringing the magic of Tamil cinema to a massive audience. With over 3.7 million followers, they're a go-to destination for anyone looking to relive classic hits and discover forgotten gems. Ranked in the top 99% of YouTube channels globally, and top 98% in India, they primarily focus on curating and presenting high-quality versions of iconic Tamil film songs, breathing new life into beloved tracks. They have carved a niche for themselves by delivering nostalgic content to a dedicated fan base, ensuring these melodies continue to resonate with generations.

Performance At A Glance

API Tamil Songs is on a steady climb, growing at a rate of 1.31% each month! That's a lot of new listeners tuning in! Their YouTube channel is seriously impressive, placing them in the top percentages worldwide and in India for channel ranking. Their fans are super engaged with their content, with an average engagement rate of 1.61%, proving that their audience is actively listening and interacting. Plus, their CreatorDB score is an impressive 98/100, meaning they're doing almost everything right in terms of content quality and audience satisfaction.

What They Create

API Tamil Songs specializes in curating a treasure trove of Tamil music, primarily from movies. They primarily focus on YouTube, with a robust library of over 500 videos and almost 300 Shorts. While they also have a presence on Instagram, their strength clearly lies in their long-form and short-form video content on YouTube. A recent example of their success is the "Happy New Year 2026 | Ilamai Edho Edho 4K Video Song" which has garnered over 150,000 views. They also seem to be experimenting with Shorts that highlight clips from classic movies like "Aasai," which have proven successful in driving views and engagement. What makes their content stand out is the focus on 4K remastering, giving a modern, high-quality feel to classic songs.

Why They're Great & Where They Can Grow

API Tamil Songs is fantastic at tapping into nostalgia, providing high-quality remasters, and consistently delivering content. They excel at curating a vast library of Tamil music and repackaging them for a modern audience. An exciting opportunity for them would be to explore collaborations with contemporary Tamil artists to create remixes or covers of classic songs, bridging the gap between generations. Another idea would be to create more behind-the-scenes content or interviews related to the original songs, adding an extra layer of depth and appeal.

Bottom Line

For brands looking to connect with a large, engaged Tamil-speaking audience, API Tamil Songs is a valuable partner. For API Tamil Songs, continuing to experiment with different content formats and collaborations could significantly expand their reach and solidify their position as a leading source for Tamil music content.