warikoo

Overview

Ankur Warikoo, or warikoo as he’s known online, is a leading voice in India, guiding millions toward financial literacy and entrepreneurial success. He’s built a massive following, primarily on YouTube, where he breaks down complex topics like personal finance, business strategy, and life lessons into easily digestible Hindi content. With over 10.6 million followers, warikoo ranks among the top creators in India, holding a solid position at #2,596 in the country and #679 for Hindi-language content globally. He's a go-to resource for Gen Z and millennials looking to navigate the world of money and career.

Performance At A Glance

Warikoo's audience is enormous and still growing! While the 30-day growth is a solid 0.86%, the 90-day jump of 3.69% shows consistent upward momentum. His fans are pretty engaged, too, with an average engagement rate of 1.51%. That means people aren't just passively watching; they're liking, commenting, and sharing. CreatorDB gives him a score of 61/100, which highlights his current performance, but also leaves room for improvement (more on that later!). Globally, his channel ranks within the top 100% at #22,344.

What They Create

Warikoo's content is all about empowering his audience with knowledge. He creates a mix of in-depth YouTube videos and snappy YouTube Shorts, with just a few posts and reels on Instagram. He's got a knack for turning dry topics into engaging conversations. Take his recent Short, "Gold vs Nifty50 ke Units - Aaj VALUE kitni hain?!", which racked up over 2.7 million views, breaking down the value comparison of gold and Nifty50 investments. He also tackles serious topics with relatable context, like his video "Why Gen Z Is Becoming India's DEBT GENERATION," sparking important discussions. Warikoo's content stands out because it's educational, relatable, and delivered in a way that resonates with a young, ambitious audience.

Why They're Great & Where They Can Grow

Warikoo excels at simplifying complex topics, consistently delivers valuable content, and has built a strong connection with his audience. He's clearly a trusted voice. Exciting opportunities could be exploring more collaborations with other finance or business influencers, or creating interactive content like quizzes or live Q&A sessions to further boost engagement.

Bottom Line

For brands targeting young Indian professionals and entrepreneurs, Warikoo is a fantastic partner. For Warikoo himself, focusing on Instagram growth and experimenting with more interactive content formats could significantly boost his overall reach and engagement.