Overview

Mercedes-Benz, despite the name, is a Korean-language content creator captivating a massive audience of nearly 50 million followers! While they share content on both YouTube and Instagram, their Instagram presence is their powerhouse. Ranked at #9,119 globally and #42 in Korea, they’ve carved out a significant niche producing unexpectedly engaging content within the Cars and People & Blogs categories. What makes them truly unique? Their niche is miniature toys, unboxing, and ASMR.

Performance At A Glance

Mercedes-Benz boasts a huge following, and they're steadily adding more fans to the Mercedes-Benz family! They’re growing at a healthy pace, with a 0.08% increase in followers over the last 30 days. Their global and country rankings are impressive, showing they've got a strong foothold in the social media landscape. Their fans are quite engaged, with an average engagement rate of 0.27% which translates to around 289,265 views on average per post. Their CreatorDB score of 70/100 suggests solid overall performance, with room to level up even further!

What They Create

Mercedes-Benz creates satisfying ASMR content featuring miniature toys. Think unboxing videos, detailed reviews, and relaxing sounds. They're active on both YouTube (videos and shorts) and Instagram (posts and reels). A recent YouTube Short, "Satisfying with Unboxing & Review Miniature Pororo Toilet Flush Toy ASMR 뽀로로 크롱 배변훈련 장난감," racked up over 300,000 views, showcasing the appeal of their niche. Another popular short features a miniature Barbie Chelsea slide and swing set. It's the combination of tiny, adorable toys and the soothing sounds that makes their content so addictive!

Why They're Great & Where They Can Grow

Mercedes-Benz excels at tapping into the ASMR trend and creating visually appealing content. Their consistent use of miniatures is a strong differentiator. They also are great at SEO, using relevant keywords such as ASMR, unboxing, and miniature toys, and the korean language in their titles. An exciting opportunity would be to collaborate with other ASMR creators or toy brands to reach an even wider audience. Exploring longer-form ASMR content on YouTube could also be a great way to deepen audience engagement.

Bottom Line

For brands looking to tap into the ASMR and toy market in Korea, Mercedes-Benz is an excellent partner. For Mercedes-Benz, focusing on collaborations and experimenting with longer-form content could unlock the next level of growth.