Knot Master

Overview

Meet Knot Master, the go-to creator for all things knots! With a massive following of over 8 million across YouTube, Instagram, and TikTok, this creator is teaching the world how to tie everything from simple knots to impressive hitches. While Knot Master's global ranking is in the top 94% at #1,112,552, their expertise in practical skills and DIY projects shines through, making them a valuable resource for anyone interested in learning new skills. Their main platform, YouTube, is where they really shine, sharing detailed tutorials and tips that make knot-tying accessible to everyone.

Performance At A Glance

Knot Master has a huge audience and they're still growing! They've seen a 1.07% increase in followers in the last 30 days, showing their content continues to resonate. Their fans are pretty engaged, too, with an average engagement rate of 2.76%. Knot Master's CreatorDB score of 78/100 indicates a solid overall performance, reflecting their consistent content creation and audience engagement. While their country and language ranking could use some improvement, the sheer size of their audience demonstrates their widespread appeal.

What They Create

Knot Master is all about how-to videos and DIY projects! They primarily create video content, sharing helpful tutorials on YouTube (both long-form videos and Shorts), TikTok, and Instagram. Recent hits include a short showcasing a "Ratchet Straps Trick" which racked up over a million views, and another short demonstrating an "OMG… So strong, reliable and simple! #trailerhitch #trailers #truckershitch" which has over 7 million views. Their ability to break down complex techniques into easy-to-follow steps is what makes their content so popular. While shorts are doing very well, the recent long-form video on fixing a hole in drywall shows there's still an audience for the more in-depth tutorials.

Why They're Great & Where They Can Grow

Knot Master excels at delivering practical, easy-to-understand tutorials. Their focus on DIY and useful skills makes them a valuable resource. They're also great at tapping into trending topics and formats, like short-form video.

One exciting opportunity for Knot Master could be expanding into more specialized knot-tying areas, like sailing or climbing. Partnering with brands in the outdoor recreation space could also be a natural fit.

Bottom Line

For brands looking to connect with a large, engaged audience interested in practical skills and DIY projects, Knot Master is a great choice. For Knot Master, focusing on optimizing SEO for their longer YouTube videos and exploring collaborations could help boost their visibility and reach even further.