RAPBOX

Overview

RAPBOX is a Brazilian music collective lighting up YouTube with their unique blend of rap, beats, and visual storytelling. They've built a strong following of over 4.4 million subscribers with their diverse catalog of original music videos and collaborative projects. While their global ranking sits at #236,464 and a country ranking of #708 in Brazil demonstrates a strong local presence, their Portuguese-language content ranks at #585, leaving room for global expansion. RAPBOX isn't just creating music; they're building a community around Brazilian rap culture.

Performance At A Glance

RAPBOX boasts a huge audience of over 4.4 million followers, which is impressive! However, like many established channels, their growth is currently stable. While their global and regional rankings show they're a big name, there's potential to climb even higher. Their fans are super engaged, with an average engagement rate of 11.48% – that's a great sign that people are really connecting with their music. CreatorDB gives them a score of 76/100, indicating solid overall performance with room to optimize.

What They Create

RAPBOX primarily creates music videos and shorts on YouTube, with a smaller presence on Instagram through posts and reels. They cover a range of content categories, including music, entertainment, people & blogs, comedy, and even fitness model content, showing a diverse approach to their brand. Looking at recent uploads, "Santa Lua - SELVA DE CONCRETO ( Beat. Léo Casa 1 )" is a standout, boasting 1,414 views and a strong 13.22% engagement rate – the raw energy and captivating beat clearly resonated with their audience. Their content stands out because of its authentic Brazilian flavor and the strong collaborations they feature.

Why They're Great & Where They Can Grow

RAPBOX excels at creating high-quality music videos, fostering collaborations with other artists, and building a strong community around Brazilian rap. Exciting opportunities could include expanding their reach through subtitling their videos in English or Spanish to attract a wider international audience. They could also experiment with interactive content like Q&A sessions or behind-the-scenes footage to deepen engagement with their existing fanbase.

Bottom Line

For brands looking to connect with a passionate, music-loving Brazilian audience, RAPBOX is a fantastic partner. For RAPBOX, focusing on international accessibility and deepening audience interaction could unlock even greater growth and solidify their position as a leading voice in Brazilian rap.