Critical

Overview

Critical is carving out a unique space online with a blend of automotive ingenuity, DIY spirit, and a dash of Swedish charm. Based in Sweden and creating content in English, Critical brings a fresh perspective to the Autos & Vehicles and Entertainment categories, primarily on YouTube. With a dedicated following of over 692,000 subscribers, Critical isn't just building vehicles; they're building a community. While ranking within the top 8% of creators globally, Critical's unique content has the potential to reach an even larger audience.

Performance At A Glance

Critical's audience is steadily growing, with a 0.14% increase in the last 30 days, showing a strong upward trend over the past 90 days with 1.45% growth. While the 7-day growth is flat, the longer-term numbers are encouraging. Globally, Critical ranks in the top 6%, while in Sweden and among English-speaking creators, they rank in the top 8% and 7% respectively. This shows a solid base with room to grow. Their fans are super engaged with an average engagement rate of 6.18%, significantly higher than many creators. CreatorDB gives Critical a stellar score of 96/100, indicating a well-optimized channel with high potential.

What They Create

Critical's content is a cool mix of YouTube videos and Shorts, with a smaller presence on Instagram. Think DIY projects, vlogs about everyday life, and, of course, plenty of garage action with cars and other vehicles. A recent video showcasing the installation of DRS on a Stark VARG Go-Kart is a great example, racking up nearly 20,000 views and a high engagement rate of 7.43%. The "Mini Trike on Snow Tracks" Shorts are also popular, blending engineering skills with fun, wintery adventures. What makes Critical's content stand out is the combination of technical skill, personality, and a clear passion for what they do.

Why They're Great & Where They Can Grow

Critical excels at several things:

• Unique Projects: The custom builds and modifications are genuinely interesting and visually appealing.
• High Engagement: The audience is clearly invested and interacting with the content.
• Consistent Branding: The "Critical Customs" name and aesthetic create a recognizable brand.

Opportunities for growth include:

• Cross-promotion: Leveraging Instagram more effectively to drive traffic to YouTube.
• Collaborations: Partnering with other creators in the automotive or DIY space.

Bottom Line

For brands in the automotive, DIY, or tools sectors, Critical offers a highly engaged audience and a unique creative perspective. For Critical, focusing on cross-platform promotion and exploring collaborations could significantly boost reach and audience growth.