Japeruana

Overview

Meet Japeruana, a captivating content creator who's built a strong following of over 3.4 million fans across TikTok, Instagram, and YouTube! Based in Japan, Japeruana offers a unique peek into Japanese culture, blending vlogs, travel guides, and anime-inspired content. Their main stomping ground is TikTok, where they've cultivated a dedicated audience with engaging short-form videos. While ranked within the top 99% of global and Japanese creators, Japeruana's distinctive perspective makes them a creator to watch.

Performance At A Glance

Japeruana has a massive audience, but their growth has been slightly negative recently. Over the past 90 days, they've experienced a -0.16% decrease in followers, indicating a need to refresh their strategy. Globally, they're ranked in the top 99%, and within Japan, they hold a solid position. Their average engagement rate is a healthy 7.14%, showing that their fans are super engaged with their content! This is further supported by a CreatorDB score of 67/100, indicating solid content quality and audience interaction.

What They Create

Japeruana's content is a vibrant mix of vlogs, travel guides, and anime-related snippets. They share their life in Japan through engaging short-form videos on TikTok and YouTube Shorts, sprinkled with longer-form content on YouTube. One recent hit, "¿¡Chicas odiadas en Japón?!🤯🇯🇵," dives into a controversial topic within the anime and otaku community, racking up over 115,000 views. Another popular video, "House tour of my new house in Tokyo," gives fans an intimate look into their life. Japeruana's bilingual approach, often using both English and Spanish, helps them connect with a wider international audience. Their ability to blend personal experiences with insights into Japanese culture makes their content uniquely appealing.

Why They're Great & Where They Can Grow

Japeruana shines at creating authentic and engaging short-form content that resonates with a diverse audience. Their bilingual approach is a huge strength, opening doors to different communities. Plus, their focus on Japanese culture gives them a niche that's both interesting and informative.

An exciting opportunity would be to collaborate with other creators in the Japan travel or anime space to reach new audiences. Another area to explore is leveraging longer-form YouTube content to create deeper connections with their audience and drive more consistent growth.

Bottom Line

Japeruana is a fantastic creator with a loyal following and a unique perspective. Brands looking to connect with a young, international audience interested in Japanese culture should definitely consider collaborating. For Japeruana, focusing on consistent content creation and exploring new collaboration opportunities could be the key to reigniting growth and solidifying their position in the creator landscape.