Samsung Vietnam

Overview

Samsung Vietnam is a major player in the Vietnamese digital space, connecting with over 3.6 million followers primarily on YouTube. They're the official voice of Samsung in Vietnam, bringing the latest tech innovations, product launches, and engaging lifestyle content to a massive audience. While ranked among the top 3% of creators in Vietnam and the top 2% globally, Samsung Vietnam leverages its brand power to create content that resonates with the local market, showcasing how Samsung products enhance everyday life.

Performance At A Glance

While Samsung Vietnam boasts a huge following, their growth rate is currently stagnant. Don't let that fool you, though! They still hold a respectable position, ranking in the top 3% of creators in Vietnam and the top 2% globally. Their fans are pretty engaged, too, with an average engagement rate of 0.61% across their content. Their CreatorDB score is 48/100, indicating that while they have a solid foundation, there's room to optimize their content strategy for even better performance.

What They Create

Samsung Vietnam dishes out a mix of content focused on entertainment, electronics, and of course, all things Samsung. You'll find product reviews, tech tips, and lifestyle videos showing how Samsung devices fit into the lives of Vietnamese consumers. They’re active across multiple platforms, but YouTube is their main stage with a solid library of videos and Shorts. A recent example is their "The First Look 2026" video, teasing future TV experiences with AI, which grabbed a higher-than-average engagement rate of 3.28%, showing their audience is keen on future tech. Their content stands out by blending product features with relatable scenarios and a distinctly Vietnamese cultural perspective.

Why They're Great & Where They Can Grow

Samsung Vietnam excels at leveraging its brand recognition to create high-quality, localized content. They're also great at diversifying their formats, using both long-form videos and YouTube Shorts to reach different audiences. They could explore more interactive content, like Q&A sessions with tech experts or behind-the-scenes glimpses into Samsung's Vietnamese operations. Collaborating with local Vietnamese influencers could also inject fresh energy and broaden their reach.

Bottom Line

For brands looking to tap into the Vietnamese market, Samsung Vietnam offers a massive, engaged audience and a trusted voice. For Samsung Vietnam, focusing on interactive content and influencer collaborations could be key to reigniting growth and further solidifying their position as a leading voice in Vietnamese tech.