Brut.

Overview

Brut. is a major voice coming out of France, delivering news and impactful stories to over 24 million followers across TikTok, Instagram, and YouTube. While they're truly global, their heart lies in France, using the French language to connect with audiences around culture, society, and politics. As a verified account, Brut. has established itself as a trusted source, earning a ranking within the top percentages globally, nationally, and within the French-speaking world. They are particularly known for their short-form video content on TikTok.

Performance At A Glance

Brut. boasts a massive audience of over 24 million followers and they're still growing strong! They're currently seeing a healthy 4.20% growth rate month-over-month, which is fantastic. Their fans are pretty engaged with their content, clocking in an average engagement rate of 2.31%. While their global ranking is within the top percentages, there's definitely room to climb. Their CreatorDB score is 56/100, indicating a solid foundation but highlighting areas for improvement to really boost their impact.

What They Create

Brut. is all about delivering timely information through captivating short-form videos and longer YouTube pieces. They primarily focus on Media & Entertainment, News & Politics, and current events. You'll find everything from on-the-ground reporting, like their coverage of the farmers' protests in Brussels (where spontaneous exchanges generated a whopping 15% engagement rate!), to more globally focused pieces like their video exploring the mystery of the "Cargo of Horror." Their content is generally quick, informative, and visually driven, perfect for grabbing attention on platforms like TikTok and YouTube Shorts.

Why They're Great & Where They Can Grow

Brut. truly excels at being timely and relevant, tapping into current events and social issues that resonate with a large audience. They also do a great job of adapting their content for different platforms, using both short-form and long-form video. An exciting opportunity for them would be to experiment more with interactive content, like polls or Q&As, to deepen engagement with their audience. They could also explore collaborations with other creators in the news and politics space to reach new viewers.

Bottom Line

For brands, Brut. offers a massive audience with a strong interest in current events and social issues, particularly within France. To level up their own game, Brut. could benefit from a deeper dive into SEO optimization for their YouTube content to improve discoverability and boost those CreatorDB scores.