Footasylum

Overview

Footasylum is a major player in the online space, a UK-based brand rocking over 6.5 million followers across YouTube, Instagram, and TikTok. They're best known for their YouTube channel, where they drop fresh content focused on entertainment, shopping, and all things sportswear. Footasylum brings a unique blend of street style and engaging challenges to their audience, making them a go-to source for the latest trends and collaborations. While ranking within the top 100% globally at #123,940, their content clearly resonates, especially within the UK.

Performance At A Glance

Footasylum boasts a massive audience and while their overall growth rate is around 0.02%, they've seen a respectable 2.86% jump in followers over the last 90 days, showing consistent upward momentum! Their fans are super engaged, with an average engagement rate of 4.89% – that's solid! They've earned a CreatorDB score of 95/100, which is seriously impressive. This means they're doing a fantastic job creating content that people love and are definitely a brand to watch.

What They Create

Footasylum serves up a mix of videos, shorts, Instagram posts, and TikToks. Their YouTube channel is the main hub, packed with everything from challenges to interviews. They’ve got a knack for creating videos like "Catch the Liars, Win £10,000!" that pull in almost 30,000 views, or the hilarious "Savage YouTubers ROAST Your Relatives..." which racked up over 157,000 views. Even their shorter content like "Aitch and Jenson would you rather!" is getting lots of love. What makes their content pop is the way they combine trending challenges with well-known personalities, creating relatable and shareable moments.

Why They're Great & Where They Can Grow

Footasylum is crushing it when it comes to tapping into current trends, collaborating with popular influencers, and delivering high-quality video production. They really understand their audience and know how to create content that gets people talking. An exciting opportunity for Footasylum could be expanding their TikTok presence, as their current video count is relatively low compared to their other platforms. They could also experiment more with interactive content like polls or Q&As to boost engagement even further.

Bottom Line

For brands looking to connect with a young, style-conscious audience, Footasylum is a fantastic partner. And for Footasylum, doubling down on TikTok and exploring interactive content formats could be the key to even greater success.