Masala Kitchen

Overview

Masala Kitchen is your go-to source for delicious Indian cuisine, bringing authentic flavors and easy-to-follow recipes to nearly 10 million subscribers on YouTube! This verified creator whips up everything from classic dishes to innovative twists, all in Hindi, making them a trusted voice for cooks across India and beyond. While their global rank is currently #54,413, and their country rank is #5,418, they're a major player in the Hindi-speaking culinary world, holding the #1,993 spot. Masala Kitchen makes cooking feel accessible and fun, empowering viewers to recreate restaurant-quality meals in their own kitchens.

Performance At A Glance

Masala Kitchen boasts a massive following of over 9.6 million, and they're growing steadily! They've seen a 0.73% growth in the last 30 days, and an impressive 3.67% jump over the past 90 days. Their fans are super engaged with their content, showing an average engagement rate of 1.62%. With average views around 128,234, people are definitely watching what they're cooking up! CreatorDB gives them a score of 62/100, which means they're doing a solid job, but there's always room to turn up the heat!

What They Create

Masala Kitchen serves up a diverse menu of content, primarily focusing on How-to & Style, People & Blogs, and establishing themselves as a premier Digital creator. They've built a library of over 560 YouTube videos and almost 150 Shorts, plus a handful of Reels on Instagram.

One recent hit video, "आज खुला राज़! भाप में एक साथ 100 स्प्रिंग रोल शीट बनाने का सबसे आसान तरीका | Veg Spring Roll Sheet" (Today's Secret Revealed! The easiest way to make 100 spring roll sheets at once!), has garnered over 135,000 views, proving that viewers are hungry for innovative kitchen hacks. Their Shorts, like "Busy ho? Cooker wala instant macaroni try karo! ⏱️🍲😍😍" (Busy? Try this cooker instant macaroni!), are quick and catchy, perfect for grabbing attention on the go. They truly excel at tutorials, and delivering mouth watering food content.

Why They're Great & Where They Can Grow

Masala Kitchen excels at simplifying complex recipes, connecting with a massive Hindi-speaking audience, and consistently delivering high-quality video content.

A big opportunity could be expanding their presence on Instagram with more Reels, using trending audio and challenges to reach a wider audience. Also, focusing on SEO optimization for English language searches with subtitles could increase international reach.

Bottom Line

For brands, Masala Kitchen offers a fantastic opportunity to reach a large, engaged audience of Indian food lovers. For Masala Kitchen, experimenting with live cooking sessions or Q&A's could deepen the connection with their viewers.