Joey Graceffa

Overview

Joey Graceffa, a name synonymous with early YouTube magic and creative storytelling, has built a loyal following across platforms, particularly on Instagram where he boasts over 9.2 million followers. While he's known for a variety of content, including comedy sketches, he's also carved out a niche in the gaming world, especially with Minecraft. Despite his massive reach, Joey currently holds a global ranking of #67,128, placing him in the top 100% of creators. This suggests there's still significant potential for growth and increased visibility.

Performance At A Glance

Joey's audience is huge, but his growth rate is currently experiencing a slight dip, showing a -0.12% decrease over the past 30 days. While his global and regional rankings indicate a solid presence, there's room to climb higher. His average engagement rate of 3.29% means his fans are pretty engaged with his content, leaving likes and comments. The CreatorDB score of 56/100 suggests a moderate level of overall performance, indicating opportunities for improvement and optimization across various metrics.

What They Create

Joey mixes it up with content ranging from gaming videos, especially Minecraft let's plays, to comedy sketches and engaging Instagram Reels. He's active on YouTube, posting both longer videos and Shorts, and maintains a consistent presence on Instagram with posts and Reels. A recent popular video, "Crazy Craft Has Officially Gone TOO FAR...", garnered over 33,000 views and a 6.8% engagement rate. The video showcases his playful commentary and passion for the Crazy Craft modpack, resonating with his core audience. His content stands out because of his personality and genuine enthusiasm, which makes his content feel relatable and fun.

Why They're Great & Where They Can Grow

Joey's strengths lie in his established brand, his ability to connect with his audience through humor and relatable content, and his consistent presence across multiple platforms. An exciting opportunity for Joey would be to leverage current trending games or mods to attract new viewers. He could also explore more collaborative content with other creators to tap into new audiences.

Bottom Line

For brands looking to collaborate, Joey's established fanbase and gaming niche offer a great opportunity to reach a dedicated audience. For Joey, focusing on trending games, collaborations, and optimizing content for discoverability could help boost growth and engagement, pushing him to the next level.