SBSKPOP X INKIGAYO

Overview

SBSKPOP X INKIGAYO is the place to be for K-pop fans on YouTube! Think of them as your backstage pass to the hottest music show performances and artist features from SBS Inkigayo. They bring the energy and excitement of live K-pop straight to your screen. With a massive following of over 8.7 million subscribers, they've carved out a significant space in the K-pop content world, holding a global ranking in the top 3% of all YouTube channels. They are a major player for K-Pop content in Korea and globally.

Performance At A Glance

SBSKPOP X INKIGAYO has a huge fanbase, and they're growing steadily! While they experienced a slight dip in growth in the last week, they've still added a solid 0.83% to their subscriber count in the past month. Their global and country rankings are solid, placing them in the top 3% of creators. What's really impressive is how engaged their fans are! Their average engagement rate is a fantastic 8.18%, meaning fans aren't just watching, they're liking, commenting, and sharing. Their CreatorDB score is 73/100, indicating strong overall performance and a solid foundation for continued success.

What They Create

SBSKPOP X INKIGAYO primarily focuses on delivering high-quality K-pop performance videos, showcasing artists' live stages from the Inkigayo music show. They offer a mix of full performance videos, behind-the-scenes content, and artist features. While their primary focus is YouTube videos, they are also experimenting with YouTube Shorts and Instagram posts/reels to engage their audience across different platforms. A recent upload, "STING (Feat. Muhammad Ali) - 주헌(몬스타엑스) | SBS 260118 방송" garnered a high engagement rate of 53.57%, proving the enduring appeal of MONSTA X content and the channel's ability to tap into fan favorites.

Why They're Great & Where They Can Grow

SBSKPOP X INKIGAYO excels at providing fans with a consistent stream of high-quality K-pop content. Their strengths lie in their access to Inkigayo performances, their high engagement rates, and their large, dedicated subscriber base. An exciting opportunity for them would be to expand their behind-the-scenes content, offering fans even more exclusive glimpses into the world of K-pop. Another idea could be to collaborate with artists on exclusive content, like Q&As or challenges.

Bottom Line

For brands wanting to tap into the K-pop market, SBSKPOP X INKIGAYO offers a valuable avenue to reach a large and engaged audience. For SBSKPOP X INKIGAYO, focusing on diversifying content formats and exploring artist collaborations could further boost engagement and growth.